Vicore’s lung disease digital therapy gets breakthrough tag
pharmaphorum
MARCH 20, 2024
Vicore gets FDA breakthrough status for Almee, a cognitive behavioural therapy (CBT) digital health therapy used to support people with pulmonary fibrosis
tag digital 
Pharma Pulse 3/29/24: Super Micro’s AI Boom Carries a Big Price Tag, Leveraging Digital Tools to Optimize Manufacturing & more
PharmExec
MARCH 29, 2024
OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.
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3 ways pharma marketers can draw inspiration from digitally-native brands
pharmaphorum
SEPTEMBER 15, 2020
As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.
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BD partners with Biocorp on connected self-injection devices
pharmaphorum
OCTOBER 18, 2022
Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.
What can pharma marketing learn from other regulated industries?
pharmaphorum
AUGUST 17, 2020
N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.
STAT+: Pharmalittle: We’re reading about Wegovy supplies, Biogen ditching Aduhelm, and more
STAT
JANUARY 31, 2024
Novo also projected double-digit growth in sales and operating profit for 2024. In response to concerns over multi-million-dollar price tags for new gene therapies for sickle cell disease, the U.S.
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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin
Roots Analysis
MARCH 8, 2023
It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.
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Jolly Good/Teijin Pharma develop VR digital therapeutics for depression
pharmaphorum
APRIL 26, 2021
Technology firm Jolly Good and Teijin Pharma have begun a partnership to develop virtual reality digital therapeutics (VR DTx) for major depressive disorder. However Nokia famously ran into trouble when it tried to develop VR products for digital health and its OZO camera failed to catch on, mainly because of a high $60,000 price tag.
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Electronic smart packaging market to value nearly $3b in 2033
European Pharmaceutical Review
APRIL 19, 2023
Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated. Types of technologies such as wirelessly connected tags (active and passive) and sensors were also specified. This is driving the adoption of item-level smart labelling , the report noted.
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PharmaShots Weekly Snapshots (March 13 - 17, 2023)
PharmaShots
MARCH 17, 2023
5-Adapted Bivalent Booster to Treat COVID-19 in Children ≤5 Years Date: Mar 15, 2023 | Tags: Pfizer, BioNTech, Omicron BA.4/BA.5-Adapted 5-Adapted Bivalent Booster to Treat COVID-19 in Children ≤5 Years Date: Mar 15, 2023 | Tags: Pfizer, BioNTech, Omicron BA.4/BA.5-Adapted
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Digitalization hiring levels in the pharmaceutical industry rose in June 2022
Pharmaceutical Technology
JULY 13, 2022
The proportion of pharmaceutical companies hiring for digitalization related positions rose in June 2022 compared with the equivalent month last year, with 55.1% of companies who were hiring for digitalization related jobs a year ago but a decrease compared to the figure of 57.5% This latest figure was higher than the 47.3%
The pharma industry found it harder to fill digitalization vacancies in Q1 2022
Pharmaceutical Technology
JULY 8, 2022
Digitalization related jobs that were closed during Q1 2022 had been online for an average of 34 days when they were taken offline. While the pharmaceutical industry found it harder to fill these roles in the latest quarter, these companies also found it harder to recruit digitalization jobs than the wider market, with ads online for 13.3%
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Digital media hiring levels in the pharmaceutical industry rose in June 2022
Pharmaceutical Technology
JULY 11, 2022
The proportion of pharmaceutical companies hiring for digital media related positions rose in June 2022 compared with the equivalent month last year, with 49.4% of companies who were hiring for digital media related jobs a year ago and an increase compared to the figure of 43.1% This latest figure was higher than the 41.4% in May 2022.
Viseven at Reuters Pharma EU
Viseven
MAY 24, 2023
During her speech, Viseven CEO Nataliya Andreychuk, emphasized the importance of content marketing in pharma and the related software tools and techniques, such as tagging for better navigation, content reuse with modules, and overall production optimization. The post Viseven at Reuters Pharma EU appeared first on Viseven.
Anti-Counterfeiting Technologies in Healthcare
Roots Analysis
MARCH 1, 2024
Examples of such technologies include DNA Taggants (a unique DNA tag used in the product / packaging that can be scanned using a designated instrument / equipment), invisible printing technologies, digital watermark technologies and hidden markers / print technologies. Such technologies have been shown to have highly secured features.
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How pharma marketing can stay ahead of the evolving customer journey
pharmaphorum
JULY 23, 2019
Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up. The expert panel will consider exclusive research carried out by Tag and pharmaphorum across the US, Europe and Asia-Pacific among senior decision-makers in pharma and FMCG marketing.
Pear claims breakthrough tag for alcohol use disorder DTx
pharmaphorum
NOVEMBER 24, 2021
Digital health company Pear Therapeutics has won FDA breakthrough device status for reSET-A, its development-stage prescription digital therapeutic (DTx) for people with alcohol-use disorder. The post Pear claims breakthrough tag for alcohol use disorder DTx appeared first on. Photo by thom masat on Unsplash.
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Blue Note leukaemia DTx gets FDA breakthrough tag
pharmaphorum
JANUARY 11, 2022
A prescription digital therapeutic (DTx) for leukaemia patients developed by Blue Note Therapeutics has been awarded breakthrough device status by the FDA. The post Blue Note leukaemia DTx gets FDA breakthrough tag appeared first on. Other DTxs are aimed at people being treated for breast and lung cancers.
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5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month
Digital Pharmacist
MARCH 28, 2024
Also, be sure to tag the Parkinson’s Foundation in any post or use the hashtag #ABCsOfPD so they can share your information as well. The post 5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month appeared first on Digital Pharmacist.
The “Graziella Molinari Women in Pharma Award” Announced for 2022 Edition at the ISPE Italy Affiliate
ISPE
DECEMBER 1, 2022
Winner of the ISPE Italy Affiliate’s Women in Pharma® Graziella Molinari Award in 2021, thanks to her project for the inclusion of #smart tags in a site production in order to improve not only efficiency, but also quality and compliance in a 4.0 perspective. .
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Disruptive Tech in Pharma: A Future of Digital Interactions
Viseven
NOVEMBER 30, 2022
A recent pandemic has accelerated a bit more, but still, it requires a certain standard from the digital experience. We are talking now about targeted messages to HCPs and having self-service digital assistance.? Puneet Srivastava , Head of Digital Content and Services Lab at? So that’s where pharma should be focused on.
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Patient adherence – the key to restoring trust in pharma
pharmaphorum
JANUARY 31, 2023
Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. As pharmaceutical companies embrace digital solutions that engage patients, we expect to see a boom in patients becoming more empowered partners in managing their conditions (Participatory Health).
Top Commercial Benefits of Modular Approach
Viseven
JUNE 23, 2022
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.
Predicting pandemics with unconventional digital tools
pharmaphorum
AUGUST 28, 2020
But the advent of COVID-19 is proving to be something of a coming of age for digital epidemiology, which has been putting data from disparate sources to global use for the last 15 years. Digital epidemiologists, he explained, think about how alternative, freely available data streams can “unwind the hierarchical information flow”.
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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare
Roots Analysis
JANUARY 28, 2024
Velocity: Big Data needs to be handled promptly as businesses generate data at an unprecedented speed, driven by the growing adoption of Internet of Things (IoT), and technologies, such as RFID tags, sensors, and smart meters are used to deal with the high velocity of data in real-time. It is loosely arranged into categories using meta tags.
Leading innovators in peptide nano-particle conjugates for the pharmaceutical industry
Pharmaceutical Technology
MAY 15, 2023
The pharmaceutical industry continues to be a hotbed of innovation, with activity driven by the evolution of new treatment paradigms, and the gravity of unmet needs, as well as the growing importance of technologies such as pharmacogenomics, digital therapeutics, and artificial intelligence.
What is modular content and why do pharma marketers need it NOW?
pharmaphorum
MAY 24, 2021
Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. Doing more in the digital space. Robb DeFilippis. A modular content ecosystem.
How to Increase Organic Traffic to Your Pharmacy Website with Google Analytics – BLOG #73
The Social Pharmacist
AUGUST 2, 2022
The meaning of each section confuses a beginner in Google Analytics or digital marketing in general. As an advanced tool for digital marketers, Google Analytics helps developers and website owners understand their audience. People working in the digital marketing field say that ‘content works as the king’ for any strategy.
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RFID: The future of smart labelling?
Pharmaceutical Technology
MARCH 22, 2023
The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.
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Top email calamities to avoid … and how to make an impact instead
pharmaphorum
SEPTEMBER 29, 2021
Regardless of level or role, the policies apply to your digital and virtual communication, too. If you need to phrase your message off-business hours, tag your draft for later delivery and release it during office hours. Don’t put in writing what you wouldn’t say to a person. Know your organisation’s policies. Reduce your readership.
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8 Biggest Trends in Healthcare Marketing in 2023
Viseven
FEBRUARY 6, 2023
In comparison, 75% of respondents claimed they would easily switch brands once they were unsatisfied with their digital experience. Personalization at scale Personalization isn’t a new healthcare marketing trend for digital marketers in the pharma and healthcare industries. A rapidly-changing MarTech domain matures fast.
Pharmaceutical Procurement Strategies Overview
Viseven
SEPTEMBER 14, 2023
Climate change is another factor, potentially disrupting supplies and contributing to hefty price tags. Digital Transformation in Pharma Procurement It is no secret that the coronavirus hit the health sectors the hardest. What are the Main Pharmaceutical Procurement Methods?
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Best Content Ideas for Your Christmas Marketing in Social Media this 2022 – Blog #77
The Social Pharmacist
AUGUST 10, 2022
Curate a Digital Catalog for Your Christmas Marketing in Social Media. But a digital/virtual catalog works as a perfect Christmas marketing in social media idea to re-engage former customers. Your digital Holiday portfolio available in your social media profile actively puts you in the market just like every other piece of content.
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Best Content Ideas for Your Christmas Marketing in Social Media this 2022 – Blog #77
The Social Pharmacist
AUGUST 10, 2022
Curate a Digital Catalog for Your Christmas Marketing in Social Media. But a digital/virtual catalog works as a perfect Christmas marketing in social media idea to re-engage former customers. Your digital Holiday portfolio available in your social media profile actively puts you in the market just like every other piece of content.
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10 Methods in Building Your Pharmacy Website’s Domain Authority – BLOG #75
The Social Pharmacist
AUGUST 5, 2022
HIPAA-covered entities include any digital business firm or institution that provides treatment, payment, or operations in the healthcare industry. So, include your keyword in your URL rather than a big string of jumbled digits to make your site easier to browse. Adding Social Tags to Your Pharmacy Website.
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10 Methods in Building Your Pharmacy Website’s Domain Authority – BLOG #75
The Social Pharmacist
AUGUST 5, 2022
HIPAA-covered entities include any digital business firm or institution that provides treatment, payment, or operations in the healthcare industry. So, include your keyword in your URL rather than a big string of jumbled digits to make your site easier to browse. Adding Social Tags to Your Pharmacy Website.
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Using Technology for Continuous Process Verification 4.0
ISPE
JANUARY 9, 2023
For example, based on benchmarking different cases, inserting four additional data points as tags into an existing data store would require an entire week of IT and QA collaboration. An increase in computing power requirements for AI model training brings a higher price tag, so careful planning is necessary to avoid surprises.
Top-Performing Social Media Scheduling Tools for Pharmacy Businesses this 2022 – BLOG #71
The Social Pharmacist
JULY 28, 2022
A social media post scheduling app acts as a digital tool that lets you create posts and set them to publish at certain times. Then, tag content for specific campaigns or label certain media types to maintain structure and keep your team on track. Social Media Scheduling Tool: How it Boosts Your Social Media Marketing Plan. Agorapulse.
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Top-Performing Social Media Scheduling Tools for Pharmacy Businesses this 2022 – BLOG #71
The Social Pharmacist
JULY 28, 2022
A social media post scheduling app acts as a digital tool that lets you create posts and set them to publish at certain times. Then, tag content for specific campaigns or label certain media types to maintain structure and keep your team on track. Social Media Scheduling Tool: How it Boosts Your Social Media Marketing Plan. Agorapulse.
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Top-Performing Social Media Scheduling Tools for Pharmacy Businesses this 2022 – BLOG #71
The Social Pharmacist
JULY 28, 2022
A social media post scheduling app acts as a digital tool that lets you create posts and set them to publish at certain times. Then, tag content for specific campaigns or label certain media types to maintain structure and keep your team on track. Social Media Scheduling Tool: How it Boosts Your Social Media Marketing Plan. Agorapulse.
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Ep. 005 – Dave Chase Podcast Transcript
Pharma Marketing Network
JUNE 8, 2020
I mean, you know, there has obviously been a lot of breakthrough biologics and different therapeutics like around cancers and things like that, that have high price tags because maybe they don’t have as big a market as you know, something’s wrong, you know blood pressure medication. So yeah, there is plenty to talk about there.
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