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CVS Health and Microsoft alliance: an example of an extended partnership

Pharma Phorum

The retail giant currently uses Microsoft’s machine-learning program and cloud computing service Azure to automate tasks such as digitising paper or fax prescriptions, helping technicians fill those prescriptions more quickly.

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Healthcare communication and how it’s changing

Pharma Phorum

Hutnik shared a story from her experience where tracking community adoption of a therapy helped them to target more receptive communities, leading to prescription fills almost eight times higher.

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Three strategies for managing loss of exclusivity successfully

Pharma Phorum

10 Since FDA approval in 1998 the ‘Little Blue Pill’ had some of the fastest prescription uptakes and sales growth of any medication, bringing in $400 million in revenue in its first quarter after launch and going on to produce annual sales of about $1.8 “Patent losses could sink Allergan”.