Remove market-access podcasts
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Encouraging early engagement to revitalise Europe’s pharmaceutical landscape

pharmaphorum

In an on-site interview at Reuters Pharma Europe in Barcelona, this week’s podcast saw Tommy Bramley, SVP of market access and healthcare consulting at Cencora, discuss revitalising Europe’s pharmaceutical landscape and leveraging legislation for health and competitiveness.

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Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

Pharma Marketing Network

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated.

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Challenges and opportunities in the off-patent sector: the pharmaphorum podcast

pharmaphorum

In the newest episode of the pharmaphorum podcast, editor-in-chief Jonah Comstock welcomes Rebecca Guntern, vice president of medicines for Europe at Sandoz. She also touches on the patient stories behind the headlines and the effect of COVID-19 on the generics market.

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BMS’ Catherine Owen: Hybrid communication is here to stay

pharmaphorum

The company’s senior vice president for major markets (Europe, Canada and Japan) talks about the continued evolution of pharma’s approach to communications and commercialisation. Overseeing all of this is as the company’s senior vice president for major markets is Catherine Owen.

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Country focus: China & APAC’s growing medical needs bring opportunities and challenges

pharmaphorum

Dr Jay Mei from Antengene tells us how the Asia Pacific region is opening up to innovative pharma companies, and gives tips for companies navigating this enormous market. All these factors will support the growth of in-house R&D-driven pharmaceutical companies and bring more innovative drugs to Asian markets.”.

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The Soaring Need to Support Mental Health for Healthcare Workers

Omnicell

Julie O’Brien Director, Product Marketing, Customer Experience Mental health needs have always been disproportionately high for healthcare workers, but the strain of COVID-19 has exacerbated the problem. Join us on Tuesday, October 5 at 1:00 p.m.

HIPAA 52
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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

Such communications are generally considered as communications to the public, unless verification is required to restrict access, and therefore appropriate safeguards should be taken to ensure content is not promotional. Podcasts – A company can have its own, or sponsor, podcast so long as the rules applicable to websites are followed.