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Clinical research in 2021: A new era of collaboration and innovation

pharmaphorum

Still, some formidable challenges remain before the industry will fully harness the potential benefits uncovered by COVID-19. The five areas I predict will undergo special scrutiny and improvements throughout the coming year include: transparency and accountability. Prediction 1: Increased transparency and accountability.

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The value of coaching as part of an organisation’s DNA

pharmaphorum

The hard truth is that coaching staff to respond to the nuances of new, flexible demands from HCPs remains a backwater, according to experts. Having the right technology, which allows coaching to become part of the everyday, is an important factor in creating change, empowering staff, improving performance and boosting the bottom line.

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COVID-19 lessons for how pharma should support patient advocacy

pharmaphorum

The importance of the long-term and sustainability. Collaboration with industry has never been more important, and this needs a commitment to the longer-term if the UK’s vibrant advocacy sector is to be sustained.” All with a speed and agility that could never be replicated by providers.

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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

Success continues to be driven by the principles of collaboration, connectivity, and accountability. The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. While the industry has attempted change, any change to its approach has been guarded.

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Innovation and collaboration – the MHRA’s pandemic approach

pharmaphorum

For any reform to be a success, the MHRA must remain independent, well-resourced and internationally connected. The pandemic has propelled issues for the pharmaceutical industry to the top of the political and public agenda, from clinical trial recruitment to the journey required for medicines or vaccines to reach patients.

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Case Study: Meeting Manufacturing Needs with a Net Zero Energy Facility

ISPE

This new warehouse and logistics center would provide the much-needed space for continued growth and be vitally important in delivering critical resiliency for facility and logistical operations. With a vision for what the project could be, the team named the upcoming endeavor Project Lightyear. To infinity and beyond, indeed.

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IWD: Spotlight on women in life sciences

pharmaphorum

I made the decision to join Novo Nordisk in 2006 as a medical manager because I felt this move would best give me the opportunity to have an international career without geographical boundaries whilst remaining close to science and developing solutions for people who are struggling with chronic conditions. . What has your career path been?