Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

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Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

STAT

AUGUST 8, 2023

WASHINGTON — Government regulators may soon decide whether to crack down on distracting visuals in television drug commercials or require subtitles about side effects, a regulation that’s been 13 years in the making. Aside from New Zealand, the United States is the only country that allows drug makers to advertise to consumers.

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FDA 97

STAT

JANUARY 26, 2023

A loophole in prescription drug regulation exposes American consumers to false and misleading claims of drug ads via on-line businesses promoting potent drugs without accurate information about their risks and benefits. Many countries prohibit direct-to-consumer advertising of prescription drugs.

Pharmaceutical Companies 107

Pharmaceutical Companies Pharmaceutical Companies 107

STAT

OCTOBER 16, 2023

WASHINGTON — The White House is about to feel what it’s like to go up against the world’s most powerful tobacco companies. On Friday, the Food and Drug Administration requested White House clearance on a policy that would ultimately ban menthol cigarettes.

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Documentation FDA 132

Digital Pharmacist

DECEMBER 20, 2023

Facebook advertising is a powerful promotional platform for businesses of all industries. Facebook has strict guidelines about what can and cannot be included in paid ad campaigns. This is especially true when it comes to health and pharmaceutical advertising. Facebook ads should: Follow all Facebook Advertising Policies.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the impact of advertisements on the industry is not always positive.

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Documentation Pharmaceutical Companies Pharmaceutical Companies 52

STAT

FEBRUARY 1, 2023

On Wednesday, the Federal Trade Commission made history by enforcing, for the first time, its power to go after companies that don’t notify consumers about health data breaches. million for sharing its users’ private health information with data brokers and advertising platforms such as Facebook and Google.

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STAT

JANUARY 24, 2023

A physicians’ group has filed a complaint with the Food and Drug Administration alleging that a recent 60 Minutes segment about the Wegovy weight-loss drug was actually an advertisement and demanded the agency withdraw the report from circulation. At issue was a Jan.

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STAT

FEBRUARY 1, 2023

The Federal Trade Commission on Wednesday accused GoodRx, the prescription drug discount platform, of sharing sensitive personal information about its users’ prescriptions and health conditions with big tech companies. GoodRx, which also runs a marketplace for telehealth services, agreed to pay a $1.5

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The Guardian - Pharmaceutical Industry

MARCH 11, 2023

Websites appear to be defying a UK ban on advertising prescription drugs by urging customers to register their interest in the new weight-loss injection As controversy raged about the new weight loss drug approved for use on the NHS , retail chain Superdrug was last week urging customers to register interest in the injection.

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STAT

JUNE 13, 2023

As for us, we are going about the usual routine at this time of day — brewing cups of stimulation. Telehealth company Ro has paused advertising of the Wegovy obesity drug due to shortages, a reversal in aggressive promotional efforts by the provider that involved splashy ads in subway stations , STAT writes.

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PharmaVoice

JUNE 12, 2023

While online cookies revolutionized online advertising and are a big part of a $600 billion dollar industry, targeting consumer/patient behavior is about to get much more difficult

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STAT

DECEMBER 7, 2022

Touted by celebrities, raved about by TikTok users and advertised by med spas, a new class of drugs for treating diabetes and obesity has exploded in popularity for its weight-loss effects, leading to rippling shortages across several of the medications.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. The United States Food and Drug Administration (FDA) is the primary regulatory agency that oversees the approval, promotion, and advertising of drugs.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies FDA 52

Viseven

OCTOBER 5, 2023

Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations. It was a very insightful discussion.

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. What is VR & AR? This could help to build trust and loyalty with customers.

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Dosage 52

The FDA Law Blog

JANUARY 24, 2023

Click at your own risk) For those of you that review Rx ad/promo materials, it’s a familiar scenario: Marketing has come to the Legal Department with significant concerns about competitor activities – consumers are being misled. Enter the National Advertising Division (NAD).

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FDA 59

Pharma Marketing Network

JULY 10, 2023

There are a number of different channels that pharmaceutical companies can use to market their products, including: Direct-to-consumer (DTC) advertising: DTC advertising is advertising that is directed to consumers, rather than healthcare providers.

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Pharmaceutical Companies Pharmaceutical Companies Communication FDA 40

Pharmaceutical Technology

SEPTEMBER 5, 2022

The list includes providers of programmatic advertising, private marketplace deals, programmatic managed services, display advertising, mobile advertising, video advertising, and native advertising. Advertising in direct-to-consumer marketing of pharmaceuticals.

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Pharmaceutical Companies Pharmaceutical Companies Communication Documentation 52

STAT

SEPTEMBER 14, 2022

But as medicine moves increasingly online, direct-to-consumer advertising is adopting a more assertive catchphrase: Talk to a doctor now. Dozens of drug sites now have built-in buttons to “talk to a doctor now” about everything from novel migraine medications to a treatment for sickle cell disease.

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Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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Communication 69

STAT

MARCH 18, 2024

Food and Drug Administration panel voted in favor of expanding use of CAR-T therapy in blood cancer, despite concerns about side effects , STAT writes. Meta, meanwhile, has enlisted outside entities to screen advertisers and content that might violate rules regarding the promotion and sale of drugs. … A U.S.

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FDA 88

PharmExec

NOVEMBER 9, 2022

Only about 20% of creative directors are women, and at last count, there are only ten Black executive creative directors in the entire advertising industry from big holding companies, one with a healthcare focus.

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The FDA Law Blog

MARCH 21, 2024

The second day of the conference included a panel that included speakers the Federal Trade Commission and the National Advertising Division of the National Better Business Bureau. That panel reviewed several of the guidelines relating to advertising and marketing practices.

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FDA Packaging Communication 64

pharmaphorum

JUNE 16, 2021

of data collection operations and 56% of user data transmissions were on behalf of third party services, such as external advertisers, analytics, and tracking providers, and 665 different third parties were identified in the study. Furthermore, 87.5%

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Communication 145

Pharma Marketing Network

AUGUST 2, 2021

The post Learn all about our private digital ad exchange, EHSx appeared first on Pharma Marketing Network.

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Labelling 52

pharmaphorum

NOVEMBER 22, 2022

Shortly after the purchase of Twitter, Musk stressed that he wanted to make Twitter the “most respected advertising platform in the world”. Advertising backlash. The companies that have paused advertising on Twitter include some of the largest companies in the world, such as General Motors and Mondelez International.

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Communication 58

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. Sections also deal with the use of links and hashtags, and explain the differences between signposting and posting and sharing versus re-sharing.

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Communication Documentation 105

STAT

NOVEMBER 30, 2023

We can tell because the official mascots are racing madly about the Pharmalot grounds chasing creatures, and the parade of vehicles outside our window is picking up rapidly. Rise and shine, everyone, another busy day is on the way. As for us, we are dutifully firing up the coffee kettle to brew another cup of needed stimulation.

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Compounding Compounding Pharmacies Chemotherapy FDA 105

Pharma Marketing Network

NOVEMBER 8, 2021

Lewis and David Hunt, CEO of The Considered, as he shares how his new independent agency, The Considered, about how they are breaking the rules in pharma advertising. November 3, 2021 – Tune in with the Pharma Marketing Network for an exciting conversation with R.J. What launched the conception of the agency?

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Pharma Marketing Network

SEPTEMBER 1, 2020

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. advertisers will increase investments in video by 11.3% advertising dollars will go to digital video placements. According to eMarketer, U.S. this year to $35.45 digital ad spending. digital ad spending.

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Pharma Marketing Network

JUNE 29, 2020

Instead, the company will be using a less invasive solution called Privacy Sandbox, designed to protect user privacy while continuing to allow advertisers to accurately track and measure their digital campaigns. Off the bat, the “Sandbox” will combat two main issues: conversion measurement and interest-based advertising.

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pharmaphorum

NOVEMBER 13, 2020

Targeted advertising is crucial to ensure the messaging is tailored to the right audience – healthcare and medical professionals or customers and consumers”. One of the main concerns the pharma industry faces is around the issue of compliance and what products they can and can’t advertise. About the author.

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Pharmaceutical Companies Pharmaceutical Companies 122

pharmaphorum

AUGUST 12, 2021

With advertisers preparing to spend up to $15 billion on influencer marketing by 2022, pharmaceutical and biotech companies are increasingly (and carefully) engaging trusted health social influencers to connect more authentically with consumers. Enter social health.

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Communication 110

DiversifyRx

NOVEMBER 17, 2022

With the upcoming holidays, let’s talk about how you can leverage Ananda Professional’s packages they just launched to help boost patient satisfaction and pharmacy profits! That is what you want to talk about. Talk about the savings on the pricing sheet and it does give you that savings breakdown. Bag Stuffers.

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Health and Personal Care Stores Packaging Independent Pharmacies 98

pharmaphorum

JANUARY 6, 2023

When any organisation looks to slash its budget, the old adage about acquiring new customers costing five times as much as retaining existing customers becomes an alluring data point. For decades, advertising expenditures have been trending downward as a percentage of drugmakers’ overall revenues, from 6.1% About the author.

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Pharmaceutical Companies Pharmaceutical Companies 105