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Planning With Intention: Lessons in Authentic Communication From SXSW 2021

Pharma Marketing Network

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

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How to Improve Communication between Patient and Doctor?

Viseven

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.

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How to improve payer engagement with tailored value communication

pharmaphorum

In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.

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5 Trends That Will Shape Pharma Marketing in 2021

Pharma Marketing Network

Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Trend #1: Media and Tech: Facilitating Communication. Tools that help people track their health, including apps, wearables, and patient portals will be used more than ever in 2021.

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How are the European pharma and biotech sectors addressing strategic communications?

pharmaphorum

The post How are the European pharma and biotech sectors addressing strategic communications? appeared first on.

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Pharma Hones in on its Patient Engagement in 2021

Pharma Marketing Network

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Key Learnings from DHC’s HCP Communication Innovation

Pharma Marketing Network

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. We also need to be especially mindful right now about our push and pull strategy.