tv-and-radio 
STAT
JANUARY 22, 2024
More recently, in December the agency published guidance about TV and radio advertisements. More recently, in December the agency published guidance about TV and radio advertisements. Read the rest…
STAT
JULY 6, 2023
Both trade associations have launched ad campaigns worth millions of dollars, blanketing TV, radio, social media, print, and beyond. It doesn’t matter if it’s 5 a.m., primetime, or 11 p.m.; Ads eviscerating and glorifying PBMs have been around for years. Over a half-dozen U.S.
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Pharma Mirror
MAY 6, 2021
Are you catching yourself turning the volume up when listening to the radio or watching a TV show? Have thought about what might be the reason behind that, or have you just assumed that it is perfectly normal and that there is absolutely no reason to worry about anything? If it’s the latter, then I suggest you think twice.
DiversifyRx
OCTOBER 12, 2022
When it comes to pharmacy marketing, I am all about marketing in many different ways and using more of a guerilla marketing method as a foundation before you start paying for a bunch of advertising. National DEA Drug Takeback Day is coming up on October 29th, 2022. To help combat this situation, the DEA has created sanctioned take-back days.
Pharma Marketing Network
NOVEMBER 20, 2020
These changes include a 20% decrease in TV viewership, a 30% increase in ecommerce, and 82% say TV, radio and social are no longer appropriate areas to market healthcare. Here are 3 key sessions from the conference: How Technology is Changing the Patient-Physician Relationship.
Viseven
JUNE 29, 2023
The human perception of content was everchanging, from simple newspaper columns or advertisements through radio and TV to today’s variety of digital communication channels. The essence and creation of such a thing as content have undergone many changes. KPIs and What does Modularity have to Do with it?
The People's Pharmacy
MAY 1, 2023
We love it when we hear about conscientious health professionals who ask all the right questions and work hard at preventing deadly drug interactions. Here is just such an example: Q. My wife and I, both in our 60s, took Paxlovid when we caught COVID on vacation in New Mexico last fall. Thank you for this important reminder.
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