pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

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Communication Insurance Packaging Pharmaceutical Companies 95

Viseven

MAY 24, 2023

The bottom line: chatGPT is not going to replace HCPs for the time being but its integration is definitely a promising direction of development, for the sake of higher professional efficiency and patient safety.

Customer Service 52

Customer Service Communication 52

pharmaphorum

SEPTEMBER 15, 2020

The huge rise in the use of telemedicine services during lockdown has brought care directly to patients in their homes, while pharma’s communications with healthcare professionals (HCPs) has experienced a similar push to digital channels. Jeremy Richter, Tag. Build on the rapid responses to COVID-19.

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Communication Documentation Labelling Vaccines 124

pharmaphorum

JANUARY 21, 2022

This evolution is leading to additional health benefits and health gains, but they are accompanied by major concerns, as very high price tags raise questions about their affordability.”. In recent years, revolutionary medicines have come with price tags to match, but this is simply a symptom of our current model.

Insurance 52

Insurance Vaccines 52

Viseven

NOVEMBER 30, 2022

Traditionally, we have witnessed medical reps talking to HCPs, eDetailers, mobile devices, or branded websites in pharma marketing. We are talking now about targeted messages to HCPs and having self-service digital assistance.? We see many opportunities across the value chain. But what are we talking about now?

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Viseven

JUNE 23, 2022

Metadata tagging allows searching for a needed piece of delivery faster and easier than usual research on the content subject. The main purpose of any content is to attract HCPs and call them to action in perspective. he changes management. How to measure content effectiveness? Communication quality and agility.

Communication 52

Communication 52

pharmaphorum

MAY 24, 2021

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. As the leading creative production partner to brands and agencies, Tag offers a complementary skillset to in-house teams and advertising agencies to bring to life, extend and deploy creative ideas.

Communication 98

Communication Packaging Pharmaceutical Companies Pharmaceutical Companies 98