Remove tag digital-health-app
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Predicting pandemics with unconventional digital tools

pharmaphorum

The world is awash with data, and while retailers and TV subscription services have perfected the art of collection and curation, public health has been trailing behind. Prof Brownstein, who is also chief innovation officer at Boston Children’s Hospital, said: “COVID-19 has put a real focus on the inadequacies of public health.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. Pharma’s bottom line will improve.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

In comparison, 75% of respondents claimed they would easily switch brands once they were unsatisfied with their digital experience. Personalization at scale Personalization isn’t a new healthcare marketing trend for digital marketers in the pharma and healthcare industries.