Pharma Marketing Network

JUNE 12, 2020

We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

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Communication 75

DiversifyRx

AUGUST 19, 2022

Lisa Faast – Video Marketing For Increased Pharmacy Profits. Video marketing is vital for social media algorithms and getting the word about your pharmacy. Video marketing is free marketing, and people love it. Look at the trends of TikTok and Instagram Reels- people are craving video content.

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Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. With the right strategies and tools, pharma companies can create innovative campaigns that will reach their target audience and drive sales.

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pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Virtual connections. Engagement channels. Joanna Carlish.

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Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

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Communication 52

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. The documents state that a partnership with a CMO would be cheaper than the state directly manufacturing insulin.

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Insurance Documentation Packaging 131

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

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Pharmaceutical Companies Pharmaceutical Companies Communication Documentation 52

Pharma Marketing Network

FEBRUARY 4, 2021

Oncology Digital Marketing & Customer Experience at GSK. The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Video – It’s Not as Complicated as it Sounds. Ryan Billings , U.S.

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Pharma Marketing Network

AUGUST 18, 2020

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. The 12 minute video of this exchange is available here, as well as a TLDR(watch) summary of the key takeaways.

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Communication 59

Pharma Marketing Network

DECEMBER 17, 2021

With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce. With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce.

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Customer Service Vaccines Communication 105

Viseven

JUNE 14, 2022

Once there’s an inquiry about how to improve pharmaceutical sales representatives’ performance, there’s a need to ask a simple question: “What does it mean to be a pharmaceutical representative? Let’s explore the number of relevant ways to boost pharma sales force performance.

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Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

NOVEMBER 20, 2020

Like so many others, the job of the pharma sales rep has been dramatically affected by the outbreak of COVID-19. Sales forces have been admirably quick to adapt, but the situation accentuates an issue that many in the industry will already be aware of. What do we mean by ‘media’? And measurement is crucial.

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pharmaphorum

DECEMBER 6, 2021

She reveals what Boston Scientific focused on while moving into digital marketing and health, how the organisation’s portfolio has expanded and what tech she’s excited about in the future to enhance customer centricity through personalisation. About the interviewee.

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Digital Pharmacist

FEBRUARY 29, 2024

The Academy of Nutrition and Dietetics has many free downloadable resources including tip sheets, activity handouts, and presentations. 2) Host an Event for National Nutrition Month Hosting an event for National Nutrition Month can be a great way to connect with your patients on a more personal level and share awareness in an interactive way.

Health and Personal Care Stores 111

Health and Personal Care Stores 111

pharmaphorum

NOVEMBER 24, 2020

The three-way deal combines UpHealth – which provides patient care management, telemedicine and digital pharmacy services and gives its name to the new group – with CloudBreak, which provides a video consultation platform for doctors and patients. The largest by far was the $18.5

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Packaging Compounding Insurance Patient Care 138

Pharma Marketing Network

OCTOBER 13, 2020

Access by pharma sales rep has been significantly reduced across the board. The ability to provide relevant content in a virtual waiting room, while waiting for a physician to show up to the video consult, has been a great way to use down time the patient has online. Does that mean they have no access? Of course not.

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Hospitals Insurance Communication 105

pharmaphorum

MAY 17, 2021

Many life sciences companies have begun 2021 by reviewing how they respond to the longer-term impact of this change – and its impact on sales forces is a major topic. Sales force adoption (48% of respondents) was deemed a key success factor for omnichannel engagement with HCPs in the ‘next normal’ (IQVIA survey, March 2021).

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Communication 72

DiversifyRx

JUNE 2, 2023

Marketing the Hollywog WiFi TENS Unit To market this baby, I would take to the social media airways. Do a series of live videos showing how to use and where to place the TENS unit. If any of your employees, friends, or family members have pain, give them a unit to try and get their feedback on video.

Independent Pharmacies 52

Independent Pharmacies 52

pharmaphorum

AUGUST 18, 2021

Akili already has the first and only FDA cleared video game-based digital therapeutic (DTx) for children with attention-deficit hyperactivity disorder (ADHD), but is looking to add to its range via a licensing deal with Australia’s TALi Digital. . TALi is also in line for royalties on sales.

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FDA 64

pharmaphorum

NOVEMBER 2, 2020

Former chief digital officer for the NHS, Juliet Bauer, is now applying her experience to the private sector through video consultation firm Livi. Digital therapeutics are gaining momentum worldwide and offer developers, including pharma, both a huge opportunity and a stimulating market access challenge, say Olaf Schoeman and Emanuele Arcà.

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Pharmaceutical Companies Pharmaceutical Companies 59

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

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Communication 52

Pharma Marketing Network

DECEMBER 17, 2021

Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. A lack of crosstalk between vertical functions such as sales and marketing has led to disjointed, unsatisfying customer experiences.

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Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

SEPTEMBER 28, 2021

Innovative new UCaaS platform powers sales teams with compliant SMS text messaging, call triggering, asset delivery, activity tracking and more. With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market. And they get the power of an effective, efficient communication system as well.

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Communication 52

DiversifyRx

NOVEMBER 11, 2022

Doctor detailing is essential to your pharmacy’s growth and marketing strategy plan. If you want to jump to all the content, please check out my YouTube video, where I go through all the consideration points above on doctor detailing. Just One Part Of Your Pharmacy Marketing Plan. Doctor Detailing Basics.

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Independent Pharmacies Insurance 98

DiversifyRx

AUGUST 25, 2022

Your website should be driving additional sales to your pharmacy. Your front-end sales depend on how you present items to your patients and which products you carry. It is not about the best image or perfect video. Happier at Home has been helping pharmacy owners break into the stay-at-home medical market for over 17 years.

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Viseven

NOVEMBER 17, 2022

They instruct the applications of a drug to potential healthcare subscribers as soon as it is circulated in the market. Any healthcare experts and sales representatives can then grasp these details without a scientific background. For this purpose, marketers create special medical affairs strategies.

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Communication Pharmaceutical Companies Pharmaceutical Companies Documentation 52

Viseven

MARCH 6, 2023

The market researchers expect the healthcare CRM market size to reach $17.8 This feature allows every user to create and personalize various analytical reports, from marketing campaigns’ ROI to the average patient count. billion by 2025 , with a compound annual growth rate (CAGR) growth of more than 9%.

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Pharma Marketing Network

AUGUST 26, 2020

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. But the industry’s new challenge—marketing and selling in a COVID-19 environment—abruptly changes the customer interaction landscape, perhaps permanently.

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Pharmaceutical Companies Pharmaceutical Companies Vaccines Compounding 98

pharmaphorum

OCTOBER 2, 2020

All three of Orexo’s digital therapeutic products – originally developed by Germany digital health specialist GAIA – are based on cognitive behavioural therapy and other psychological approaches delivered using audio and video recordings, text, animations and illustrations to try to make treatment engaging.

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Insurance FDA 98

DiversifyRx

AUGUST 18, 2023

I will share my initial thoughts and main ideas I could not wait to share, and over the next few weeks, I will dive deeply into my favorite strategies via videos and podcasts; there was just so much to share that just one blog could not share it all! How will it be marketed? Hallmark’s mailbox to send a card on them!

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Independent Pharmacies Packaging Patient Care Immunization 52

pharmaphorum

NOVEMBER 19, 2020

Healthcare companies can do well to adopt the best practices of other industries’ marketing playbooks; those that have long considered the end user – the shopper, the enthusiast, the audience – at the outset of any product or service development. HCPs have had to find their information given sales reps and MSLs are no longer on the road.

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Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 95

DiversifyRx

JULY 7, 2022

As I was growing my first pharmacy and looking to differentiate ourselves in our local market, sports naturally came up in our strategies. Every professional team, whether big or small, has a sales office. Our good old friend marketing is back. I won’t go into marketing details here. I am also an avid sports fan.

Independent Pharmacies 52

Independent Pharmacies Documentation Compounding 52

pharmaphorum

OCTOBER 7, 2021

Why digital/video is such an important channel. “For each of our clients, we build a portal for their webinars, ranging from a simple one with just an overview, a signup module, and a broadcasting page, to a full-fledged platform which includes all different types of media, video content, news articles etc.”

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pharmaphorum

DECEMBER 28, 2022

Selling amid a global pandemic has changed the face of sales forever. This is nowhere more pronounced than for medical device sales teams, who typically schedule regular visits to hospitals and doctors’ offices to create a personal, ongoing connection that drives forward the sales process.

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pharmaphorum

JULY 29, 2021

has skyrocketed in recent years driven primarily by an increase in chronic condition diagnosis and the number of new medications on the market. Most specialty drugs on the market require patients to follow rather complex regimens. The use of specialty drugs in the U.S.

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Specialty Pharmacies FDA 111

pharmaphorum

AUGUST 18, 2020

Meanwhile, Teladoc focuses on connecting patients with health services, for example through live video connection using smartphones or tablets, and it has also seen turnover rise sharply amid COVID-19. Its second-quarter revenue leaped 125% to almost $92 million.

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Health Insurance Companies Insurance Hospitals 76

pharmaphorum

OCTOBER 30, 2020

This took many forms, from instant messaging to full video-based interactions with interactive e-materials. Over 22 years he has held a range of positions – in sales, marketing, portfolio management, strategy, value and access, and latterly in general management.

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Hospitals Pharmaceutical Companies Pharmaceutical Companies 126