pharmaphorum

SEPTEMBER 17, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharma. Subscribe to future issues of Deep Dive. The post Deep Dive: Communications 2020 appeared first on. Responding to dynamic shifts in value communications.

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Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

FEBRUARY 26, 2021

From animal processing, to cell therapy and AI, Tim Mullane, president, and chief operating officer tells pharmaphorum how FUJIFILM Irvine Scientific has evolved to become one of the top manufacturers of cell culture media. • Read the latest issue Deep Dive: Research and Development 2021 in full.

Vaccines 59

Vaccines Pharmaceutical Companies Pharmaceutical Companies Communication 59

pharmaphorum

MAY 12, 2021

IQVIA’s Liz Murray takes us through the company’s latest research into HCPs’ attitudes to pharma engagement, and asks how pharma sales forces can adapt for future changes. This article appears in full in Deep Dive: Market Access 2021. ” • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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DiversifyRx

AUGUST 18, 2023

I will share my initial thoughts and main ideas I could not wait to share, and over the next few weeks, I will dive deeply into my favorite strategies via videos and podcasts; there was just so much to share that just one blog could not share it all! How will it be marketed? Hallmark’s mailbox to send a card on them!

Independent Pharmacies 52

Independent Pharmacies Packaging Patient Care Immunization 52

pharmaphorum

MAY 14, 2021

This article appears in our digital magazine, Deep Dive: Market Access 2021. It is also possible that companies may prefer to enter the EU market through the EMA process and avoid additional processes involving the MHRA and NICE. It’s important to remember that the UK market represents only 2.5%

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Documentation Pharmaceutical Companies Pharmaceutical Companies 59

pharmaphorum

FEBRUARY 18, 2021

Kellogg’s Corn Flakes had “generic” competition within a month of its launch more than 100 years ago, and yet it’s still the dominant brand in its market. RESULT: Humalog is still Lilly’s second top-selling drug with nearly $3 billion in sales in 2018. Humalog – Tapping into patient attachment. Viagra – Over-the-counter switching.

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Prescription Filling Compounding FDA Communication 52

Viseven

JANUARY 4, 2023

We analyzed the recent market research and are ready to share it with you. This is a quick and reliable way to create marketing strategies or conduct clinical trials. Deep learning is based on more complicated forms of learning and natural language processing, it is used for more detailed diagnosis. Using AI in Pharma Marketing.

Medical Records 52

Medical Records Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

MAY 18, 2021

A product launch success determines 81% of a drug’s sales performance. Still, research also suggests that many companies are not optimising their strategies for this crucial period: 67% of products fail to meet launch expectations and sales forecasts, and 70% continue to lag behind three years post-launch. ” says Hale.

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Roots Analysis

DECEMBER 18, 2023

Let us dive deep to understand how it all began. Entry of the First Peptide Receptor Radionuclide Therapy into the Market Advanced Accelerator Applications (now part of Novartis), Oncopeptides, Endocytes, and Alnylam Pharmaceuticals were pioneers in adopting this innovative concept.

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FDA Pharmaceutical Companies Pharmaceutical Companies 40

pharmaphorum

OCTOBER 14, 2022

In this article, Research Partnership reviews why the path to commercialisation for the half a dozen approvals in Europe over the last few years has not been smooth, and shares feedback gathered from our payer network on the outlook for gene therapy market access in Europe, especially considering the shift to more prevalent diseases.

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Communication 93

pharmaphorum

OCTOBER 19, 2022

The post Every scientific message has a story. Medical communications must adapt to effectively bring these to life. appeared first on.

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Communication 98

pharmaphorum

MAY 20, 2022

He specialises in bringing digital B2B and B2Cproducts to market and has experience in business strategy and operations, sales and marketing and proposition design and development. Eloise McLennan is the editor for pharmaphorum’s Deep Dive magazine. He holds a First Class Honours BSc in Economics from UCL.

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Medical Records Hospitals Vaccines 59

pharmaphorum

OCTOBER 6, 2021

Introducing a new pharmaceutical brand is akin to asking someone to change their established habits, and first impressions of that treatment once it hits the market, is the crucial factor for determining whether new preferences will be adopted.

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Communication 89

pharmaphorum

OCTOBER 4, 2021

Here, M3’s Tim Russell and Maxim Polyakov, together with pharma consultant Heather Hancock, discuss a key aspect of the new research: the evolving picture of pharma’s digital and face-to-face interactions with doctors. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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Communication 72

pharmaphorum

OCTOBER 11, 2022

“To fit into doctors’ busy diaries in a way that’s most helpful for the doctor and most effective for pharma, the industry needs to change how they engage with their customers.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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pharmaphorum

OCTOBER 6, 2022

Understanding how patients perceive and value differing treatment options will be critical to inform communications. • Read the full article in pharmaphorum’s Deep Dive digital magazine. Patient advocacy and engagement are becoming more important in the oncology landscape.

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Communication 52

pharmaphorum

OCTOBER 4, 2022

For life science companies, it is more important than ever to understand the market access landscape they are launching in and review how commercial and engagement strategies align with the needs of today’s customers.

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Communication 52

pharmaphorum

OCTOBER 22, 2021

With all eyes on healthcare at the moment, Lundquist conducted a deep dive analysis on Europe’s leading pharmaceutical and biotech companies in order to assess and map how companies are using strategic narratives to engage authentically, meet expectations and generate trust amongst their stakeholders. appeared first on.

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Communication 52

pharmaphorum

OCTOBER 20, 2021

A Life in a Day has been delivered globally to more than 4,000 people in 55 countries. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post A Life in a Day by The Method appeared first on.

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Communication 52

DiversifyRx

OCTOBER 12, 2023

Let’s dive into why you should. Why It Matters: A strong revenue growth rate indicates that the pharmacy is attracting new customers or increasing sales to existing ones. Conversely, a decline may signify problems that need addressing, such as changes in customer behavior or market competition.

Independent Pharmacies 52

Independent Pharmacies 52

pharmaphorum

OCTOBER 1, 2021

The pharma company’s senior vice president for major markets talks about the continued evolution of the industry’s approach to communications and commercialisation. Translating EU presence to US market success. Read Deep Dive: Communications and Commercialisation in full. Subscribe to future issues of Deep Dive.

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Communication Pharmaceutical Companies Pharmaceutical Companies 52

The Social Pharmacist

AUGUST 9, 2022

As a marketer for eCommerce businesses, you need to create a strategy in line with key Christmas marketing dates to reach out to your audience using the right message. Every holiday represents an opportunity to drive sales and increase revenue. Begin Christmas Marketing Planning in July And Start Promoting in September .

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Packaging Hospitals 52

pharmaphorum

OCTOBER 11, 2021

“The movement towards digital is not only for collaboration, but it’s the entire organisation’s modus operandi of becoming more digitally inclined,” says Yeadon. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post Refining digital collaboration appeared first on.

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Pharmaceutical Companies Pharmaceutical Companies Communication 40

pharmaphorum

OCTOBER 8, 2021

Through her role as head of the Patient Voice Consortium at Syneos Health®, McDonough has seen first-hand how pharma companies large and small have attempted to build patient-centricity in the development programmes, with varying results. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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Communication 40

PharmaShots

JUNE 28, 2023

Revenue Analysis1 PharmaShots presents a 5-year analysis of Enbrel sales. Before we deep dive into its sales analysis of each year, let us first look at how this product was launched and its related collaborations. International sales included sales from Canada and other countries.

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The Social Pharmacist

AUGUST 9, 2022

Key Christmas Marketing Dates. As a marketer for eCommerce businesses, you need to create a strategy in line with key Christmas marketing dates to reach out to your audience using the right message. Every holiday represents an opportunity to drive sales and increase revenue. Christmas Marketing doesn’t mean direct sales.

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Packaging Hospitals 40

pharmaphorum

OCTOBER 15, 2021

The post Navigating the patient maze – pharma’s evolving challenge appeared first on.

Communication 40

Communication 40

The Thyroid Pharmacist

NOVEMBER 11, 2022

The Hashimoto’s Self-Management Program – Get ahead of your New Year’s goal(s) by enrolling in my self-management course and taking a deep, focused dive into addressing Hashimoto’s. It utilizes water to match your body’s heat load, which not only improves comfort, but also affects core body temperature, recovery, and deep sleep.

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Labelling Packaging 71

pharmaphorum

OCTOBER 18, 2021

Companies looking to replicate a drug’s EU market success in the US will face significant hurdles unless they are fully aware of the ever-changing national and state requirements and regulations, says Two Labs’ Howard Miller. The post Translating EU presence to US market success appeared first on.

Communication 52

Communication 52

Fuld

JULY 26, 2022

Following a decade-long bull run, exuberance in the public markets is in its final stages. This is a consequence of influential paradigm shifts – not just in financial markets, but in the economic outlook, geopolitical changes, and the rising interest rate regime – all of which are putting downward pressure on assets of all classes.

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Immunization 59