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Social Media Strategies in Pharma for the Second Half of 2025

Pharma Marketing Network

Pharma teams are now using robust analytics dashboards to track not only impressions and clicks, but also downstream outcomes such as prescription fills, HCP inquiries, and patient enrollment in support programs.

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Q&A: Pharmacies Grapple With Patient Influx Amid Rite Aid Closures

Drug Topics

Although CVS and other chains have purchased patient files from some Rite Aid stores, many patients have been left scrambling for somewhere to get their prescriptions filled.

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Unlocking Clinical Revenue from Within Your Pharmacy Workflow

PQA

Introducing EQUIPP Copilot™: In-Workflow Clinical Documentation Payers and providers need to see the full scope of a pharmacist's impact beyond the prescription fill. To bridge this gap, a new solution has emerged to meet pharmacies where they are, enabling them to capture their value without ever leaving their primary workflow.

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Advances in Digital Advertising Campaigns

Pharma Marketing Network

These tools reveal which digital assets—such as unbranded disease awareness pages or branded landing pages—contribute most to conversion events like doctor visits or prescription fills. Google Analytics 4, multi-touch attribution models, and integrated dashboard tools offer deep insights into user journeys. The results?

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New Technology Can Help Pharmacies Better Deliver Clinical Services

Drug Topics

Payers and healthcare organizations are now willing to pay pharmacies for clinical services that go beyond traditional prescription filling. This change is driven by a growing recognition that pharmacies can play a crucial role in closing patient care gaps and improving health outcomes.

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Two “Unresolvable” Prescribing/Dispensing Red Flags Unfurled

The FDA Law Blog

We received a response to our post on the prescribing red flags indicating the likelihood of certain prescriptions filled by Walgreens pharmacies were invalid because they lacked a legitimate medical purpose or were not issued in the usual course of professional practice. By Larry K.

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How to get a prescription refilled early for vacation

The Checkup by Singlecare

Can I get my prescription early if I’m going on vacation? Yes, it is possible to get a prescription filled early if you are going on vacation. If your trip is long or falls just as you’re running low on your meds, here’s what you need to know about preparing for a vacation.