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The Changing Role of Diagnostic Labs in Personalized Oncology Care

Fierce Pharma

By Yuri Fesko, MD | Our latest white paper, delves deep into the symbiotic relationship between diagnostic labs, pharmaceutical companies, and healthcare providers in the era of precision medicine.

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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

For example, a pharmaceutical company could create a blog post about a new drug that it is developing. For example, a pharmaceutical company could create a white paper about a particular medical condition.

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Transform patient experience with intelligent hyper-personalisation

pharmaphorum

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisation in the healthcare industry. As part of these efforts, customer experience (CX) became a key focus area to ensure customer engagement and loyalty.

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Drugmakers pledge shorter launch times for drugs in EU

pharmaphorum

Pharmaceutical companies have said they will try to carve months off the time between approval and launch for new medicines in Europe, and reduce disparities between access between countries. — EFPIA (@EFPIA) April 11, 2022.

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It’s time get real with healthcare’s commitment to net zero

pharmaphorum

In order to incentivise innovative medicines, health technology assessment (HTA) bodies should consider evaluating the benefits that greener medicines bring to society and drive this change in the companies that are better capitalised to do so.

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The value of diverse patient representation and engagement in cancer treatment

pharmaphorum

To help pharmaceutical companies reach patients broadly and get them engaged in meaningful actions to improve their health outcomes, this whitepaper analyses: How behavioural science can achieve lasting change.

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Utilising content metrics to improve digital engagement

pharmaphorum

Committed to innovation, product excellence, and customer success, Veeva serves more than 1,100 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is the global leader in cloud software for the life sciences industry.