Pharma Marketing Network

JULY 2, 2025

In the digital-first era, social media marketing strategies are reshaping how pharmaceutical companies engage with healthcare professionals, patients, and caregivers. However, every claim must be backed by science and formatted according to FDA and FTC guidelines. Can pharma companies use paid social ads?

FDA

Pharma Marketing Network

APRIL 4, 2025

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Instead of investing heavily in broad messaging, pharma companies focus on nurturing advocates who organically amplify their message. Every message, endorsement, or testimonial must meet FDA, FTC, and local privacy regulations.

HIPAA

pharmaphorum

JUNE 12, 2025

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Health and Personal Care Stores

PharmExec

AUGUST 1, 2025

Author(s): Nicholas Jacobus Key Takeaways Vizz, an aceclidine-based eye drop, is FDA-approved for presbyopia, enhancing near vision without myopic shifts. SHOW MORE LENZ Therapeutics celebrates FDA approval of Vizz, the first aceclidine eye drop for presbyopia. I want to thank each of them for their role in getting Vizz FDA approved.”

FDA

pharmaphorum

JUNE 20, 2025

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FDA

Pharma Marketing Network

AUGUST 1, 2025

Niche healthcare advertising sponsorships are partnerships where pharmaceutical companies align with highly targeted healthcare media platforms, content creators, or events to reach specific audiences—be they physicians, specialists, patients, or caregivers. One misstep can invite FDA warning letters or damage brand credibility.

HIPAA

The Checkup by Singlecare

DECEMBER 2, 2024

However, the Food and Drug Administration (FDA) has approved a generic mixture of ipratropium and albuterol —Combivent Respimat’s active ingredients—for use by COPD patients. Generic drugs are often more affordable than their brand-name references, but unfortunately, there are no current generics for Combivent Respimat.

Insurance

The FDA Law Blog

MARCH 18, 2025

Koblitz Integral to the careful balance Congress struck when passing the Hatch-Waxman Amendments, the patent term extension (PTE) is intended to restore patent life that was consumed during regulatory review of an FDA-regulated product. FDA has already been there , of course, with respect to 180-day exclusivity.)

Pharmaceutical Companies

Pharma Marketing Network

MARCH 10, 2025

Disease awareness campaigns can also reach specific patient groups based on demographics and interests, helping pharmaceutical companies create more personalized outreach. Can pharmaceutical companies run direct-to-consumer ads on social media? Yes, but regulations vary by region. In the U.S.,

Pharmaceutical Companies

Pharma Marketing Network

AUGUST 8, 2025

Every message must be accurate, balanced, and FDA-compliant. Unlike consumer brands, pharmaceutical companies must pass content through multiple layers of medical, legal, and regulatory review. Regulatory Complexity Pharma marketers operate in one of the most heavily regulated industries. This often delays time to market.

HIPAA

Pharma Marketing Network

JULY 26, 2025

For starters, trust in pharmaceutical companies remains fragile. If a pharma brand uses a video ad on social media, it must ensure that risk information is equally prominent, or else face FDA scrutiny. Even large pharmaceutical companies sometimes struggle to extract value from their tech stack.

Pharmaceutical Companies

Pharma Marketing Network

APRIL 24, 2025

According to McKinsey, 70% of pharmaceutical companies now use AI in marketing workflows. Is AI in pharma marketing FDA-regulated? While AI itself isnt regulated, any content or interaction that includes product claims must follow FDA promotional guidelines. Which departments should be involved in AI implementation?

HIPAA

Pharma Marketing Network

AUGUST 3, 2025

With the growing adoption of AI-powered tools, pharmaceutical companies can now deliver more targeted, timely, and meaningful interactions to both healthcare professionals (HCPs) and patients. Can AI improve ROI in pharmaceutical campaigns? Is AI-generated content compliant with FDA regulations?

Pharmaceutical Companies

Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Optimize landing pages to ensure message consistency and compliance with FDA regulations. For more PPC advertising solutions, explore eHealthcare Solutions.

HIPAA

The Checkup by Singlecare

APRIL 15, 2025

Mounjaro (tirzepatide) is a brand-name prescription medication that is approved by the Food and Drug Administration (FDA) to improve blood sugar levels in people with Type 2 diabetes. The FDA recently approved generic versions of two other GLP-1s , Victoza (liraglutide) and Byetta (exenatide). Is there a generic for Mounjaro?

Compounding

Drug Topics

AUGUST 12, 2025

1 The FDA recommended that the US Drug Enforcement Administration (DEA) move medical marijuana from Schedule I to Schedule III. 2 This determination was based on the FDA’s evaluation of abuse potential, dependency, and accepted medical use for marijuana. Medical marijuana is defined as cannabis that contains no more than 0.3%

Specialty Pharmacies

Pharmacy Times

JUNE 24, 2025

This is progressing through a phase 3 trial and includes comparator arms with standard-of-care treatments like daratumumab, bortezomib (Velcade; Millennium/Takeda and Janssen Pharmaceutical Companies), and lenalidomide. 2 We’re still trying to figure out where these new treatments best fit.

Compounding Pharmacies

PharmExec

AUGUST 1, 2025

The FDA mandates randomized clinical trials to assess long-term opioid use benefits and risks, ensuring timely and efficient completion. SHOW MORE FDA mandates new opioid labeling to highlight long-term risks, aiming to combat addiction and improve patient safety in pain management. FDA Commissioner Marty Makary, M.D.,

Medication Labelling

Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Use a mix of: Branded Keywords: Drug names, pharmaceutical companies, or treatment-specific terms. Competitive Keywords: Terms related to rival brands, helping capture market share.

Pharmaceutical Companies

Pharma Marketing Network

JULY 15, 2025

Marketers must balance innovation with compliance to avoid FDA warnings or public mistrust. All campaign assets—whether for branded drugs like Eliquis or unbranded disease awareness—must comply with FDA regulations on fair balance, risk disclosure, and promotional claims. All pharmaceutical advertising is subject to FDA guidelines.

Prescription Filling

The Checkup by Singlecare

AUGUST 6, 2025

Brand-name vs. generic antibiotics Brand-name antibiotics are made by the pharmaceutical companies that originally developed them. Both types of drugs are approved by the Food and Drug Administration (FDA) to treat certain conditions, like bacterial infections. tablet, capsule, or liquid) Route of administration (e.g.,

Insurance

Pharmacy Times

JUNE 23, 2025

The Orange Book is the reference, and it allows the FDA to declare something [to be] therapeutically equivalent. The FDA Approval Process Within the FDA approval process, the 505(b)(1) new drug application (NDA) submission pathway is the pathway by which new drugs are able to seek approval.

FDA

Pharma Marketing Network

JULY 14, 2025

An ad exchange is a real-time digital marketplace where advertisers (such as pharmaceutical companies) buy and sell ad inventory across multiple websites and platforms through automated bidding. Yes, as long as your creative meets FDA guidelines and includes risk disclosures and fair balance.

HIPAA

PharmTech

JULY 4, 2025

Pharmaceutical companies have responded with growing investment in the research and development of novel eye treatments and drug delivery systems designed to address key challenges in ocular therapy. Challener News Article Hydrogels, drug-eluting contact lenses, and other implant technologies show real promise. PLoS ONE 2011 6, e24513.

Dosage

Pharmacy Times

AUGUST 14, 2025

8 Pharmacists also play a crucial role in access to medications for patients who might need payment assistance with assistance programs, communicating with insurers, or working with pharmaceutical companies to ensure that treatment is not delayed due to these barriers.

HIV Treatment and Prevention Agents

The Checkup by Singlecare

JANUARY 10, 2025

NP Thyroid is derived from a natural source, the thyroid glands of pigs, and it is made by the pharmaceutical company Acella. In fact, NP Thyroid has not been through the FDA approval process, which is likely why many health insurance plans exclude it or require additional steps for coverage. Is NP Thyroid covered by insurance?

Insurance

PharmExec

JULY 31, 2025

This is what the FDA requires for botanical drug approval: evidence, consistency, and repeatability. Analytical chemistry, biomanufacturing, and stringent quality controls enable the mapping, measurement, and standardization of the full chemical fingerprint of a plant-based therapeutic.

Compounding

pharmaphorum

JULY 24, 2025

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Pharmaceutical Companies

Pharma Marketing Network

APRIL 28, 2025

Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. The Inflation Reduction Act and new drug pricing regulations are pushing pharmaceutical companies to justify value more transparently.

Communication

The Checkup by Singlecare

MARCH 10, 2025

It is the active ingredient in the brand-name , FDA-approved drugs Ozempic , Wegovy , and Rybelsus. Novo Nordisk is the only pharmaceutical company that makes FDA-approved medications containing semaglutide. Like Ozempic , Rybelsus is sometimes prescribed off-label for weight loss.

Compounding

PharmExec

AUGUST 1, 2025

Image Credit: Adobe Stock Images/涛 王 Key Takeaways FDA Label Update: Novartis’ Leqvio is now approved for first-line monotherapy use to lower low-density lipoprotein cholesterol (LDL-C) in adults with hypercholesterolemia. 1 How Will the FDA’s New Label Update Impact Leqvio’s Role in Cholesterol Management? link] FDA Approves Leqvio.

Labelling

Pharma Marketing Network

JULY 9, 2025

Facility construction takes years, and new suppliers must meet FDA standards before production can even begin. Impact on Pharma Marketing and Innovation Budgets If 200% tariffs become the norm, pharmaceutical companies will face brutal budget reallocations. Could pharma companies relocate their supply chains domestically?

Packaging

Pharmaceutical Technology

AUGUST 12, 2025

Expedition chairman and CEO Yi Larson stated: “We are pleased to be working with Fosun Pharma, one of the leading pharmaceutical companies in China. XH-S004 is an exciting compound that targets neutrophilic inflammation, an important underlying driver of a number of chronic respiratory diseases. “We

Packaging

PharmTech

JULY 24, 2025

Waite further emphasizes the need for pharmaceutical companies to quickly build internal capabilities in customs compliance, including tariff classification, country of origin documentation, and accurate customs valuation. I haven't seen it yet, but there's certainly talk that, you know, that that could be the outcome here.

Dosage

PharmExec

JULY 31, 2025

July 31st 2025 Addressing Disparities in Psoriasis Trials: Takeda's Strategies for Inclusivity in Clinical Research Miranda Schmalfuhs LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.

Communication

The FDA Law Blog

JUNE 1, 2025

Snow & Dara Katcher Levy In a recent letter to FDA Commissioner Dr. Martin Makary, U.S. stating that he would advise President Trump to ban pharmaceutical advertising on TV. Durbins letter addresses FDAs capacity to oversee the increasing volume of DTC advertisements, particularly on platforms like social media. Kennedy Jr.,

Pharmaceutical Companies

pharmaphorum

JUNE 24, 2025

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Pharmaceutical Companies