Wed.Apr 27, 2022

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Omnichannel Benchmarking: a new era of HCP engagement

pharmaphorum

As the landscape of healthcare changes, so too must the way that we interpret and measure performance and success. This is particularly evident in marketing. Before the COVID-19 pandemic, measuring engagement typically involved detailed follow-ups, contacting a pool of practitioners to gauge their awareness of a particular product and then extrapolating that information across the country.

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Pharmacy FAQ’s – About Me

The Luxe Pharmacist

Why did I go into pharmacy? I have a whole post post dedicated to this topic that I wrote years ago! You can read it HERE. But in short, I’ve always enjoyed STEM focused classes the most so I figured I would end up in some related field as an adult. The pharmacy specific spark first occurred through my own illness/medication side effects experience during high school and this experience is still something I carry with me everyday as a pharmacist as I now care for patients.

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Transparency, social change can help pharma regain the public’s trust

pharmaphorum

Trust in life science companies has fluctuated since the start of the pandemic. The reputation of COVID-19 vaccine makers understandably soared early on, as clinical trials were started and completed in record time, giving hopes to millions of people in lockdown. Since then, inconsistent messaging around the need for booster shots, as well as side effects – no matter how rare – have tarnished their name.

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Assessing Medications in CKD – Case Study

Med Ed 101

KE is an 87-year-old female with a history of CKD. The most recent GFR was 21 mls/min which has remained stable from the most previous lab checks. Other diagnoses include atrial fibrillation, hypertension, GERD, back pain, muscle spasms, neuropathy, pruritus, and anxiety. She presents with her daughter today and she reports that she is most […].

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Position Your Pharmacy for Expansion

Speaker: Chris Antypas and Josh Halladay

Access to limited distribution drugs and payer contracts are key to pharmacy expansion. But how do you prepare your operations to take the next step? Meaningful data: Collect and share clinical data regarding outcomes, utilization, and more Reporting: Limited distribution models require efficient tracking and reporting systems Workflows: Align workflows with specific pharma and payer contractual requirements For in-depth, expert insights on pharmacy expansion, watch this webinar from Inovalon.

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GSK beats forecasts, thanks to COVID antibody and Shingrix sales

pharmaphorum

GlaxoSmithKline has made a promising start to 2022 with a 32% rise in group sales, albeit measured against a downbeat first-quarter result in 2021. Vir Biotechnology-partnered COVID-19 antibody Xevudy (sotrovimab) was the big contributor to the improved result, adding £1.3 billion ($1.6 billion) to the company’s top-line of £9.8 billion with no sales recorded in the prior year.

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May Measurement Month aims to save more lives than ever

Pharma Times

MMM is a global campaign which raises awareness of high blood pressure and its long-term implications

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More Trending

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Study reveals more babies dying of neonatal sepsis

Pharma Times

GARDP neonatal sepsis study was carried out in 19 hospitals across four continents

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How to Provide Value that Benefits Patients (and Your Brand)

pharmaphorum

With patient-centricity, holistic health and treating the whole person as omnipresent topics of industry conversation, it’s evident that pharma plays a role in providing value for patients beyond the development of medications or therapies. A survey from Accenture found that patients want and expect more – with 76% believing pharma companies have a responsibility to provide information and services that help patients manage their own health.

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