A crisis of trust: How lack of sector confidence is threating patient centricity
pharmaphorum
MAY 12, 2022
People who trust pharma are more interested in using the industry’s services – making building confidence in the sector key to realising the potential of patient centricity. Just 13% of people completely trust the pharma companies they interact with, 68% say the interactions feel transactional, and only a third agree that organisations know their communication preferences.
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