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Ep. 007 – Holly Henry and Kamran Shah Podcast Transcript

Pharma Marketing Network

When should pharma really be thinking about changes to their cookies, the way they use cookies, changes to their privacy policy, and what kind of impact do you think they are going to see as a result of CCPA? Well anything that uses third party cookies is more restricted now. Kamran (KH): Yea thanks for having us on RJ.

HIPAA 40
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To Receive or Not to Receive, That is the Question with Patient Gifts

Board Vitals - Pharmacist

Is a tin of cookies the same as a gift certificate or a day of golf? It’s the time of year when patients want to express their gratitude for your care with gifts that may range from the ridiculous to the sublime. They are all given with good intentions, but should you accept them? And if you do, are all gifts created equal?

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Consent and Preference Management 

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The companies help to design, develop and scale marketing strategies to effectively transition into a digitalised future.

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The challenges of clinical data management: Can consent management software help?

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In an online world, patients may learn about studies through consent-driven digital marketing strategies such as cookies and questionnaires. Should the patient decide to take part, they might consent to electronic screening, where their electronic health records are compared against the trial’s criteria.