Pharma Marketing Network
APRIL 25, 2025
Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.
STAT
FEBRUARY 14, 2025
Parliament is calling for regulators to audit pharmaceutical companies that have made misleading statements to the public about their Covid-19 vaccines. The oversight body noted the communications had not been subject to the regulatory approval process. A member of the U.K.
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pharmaphorum
MARCH 23, 2022
Whether you’re a large pharma company or a small, emerging one, communication is key. Success or failure hinges on communicating the advantages of your offerings to both prescribing providers and patients. This webinar will also explore: What’s next for digital healthcare communications. About the panel.
pharmaphorum
MAY 10, 2022
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.
pharmaphorum
MAY 13, 2021
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.
PharmaVoice
OCTOBER 17, 2022
To address this gap, GoodRx is partnering with pharmaceutical companies to improve cost transparency and communication between patients and providers. New findings reveal an out-of-pocket cost gap between brand-name and generic prescriptions.
pharmaphorum
OCTOBER 7, 2020
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
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