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5 Strategies to Strengthen Relationships with HCPs

Pharma Marketing Network

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. These partnerships not only improve patient outcomes but also foster mutual trust and collaboration.

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Complete guide on pharmaceutical medical affairs

Viseven

Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals, healthcare providers, and patients. What are pharmaceutical medical affairs? . The role of medical affairs in pharmaceutical companies.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Despite this, pharmaceutical companies have not won over public trust. A recent study found that only 48% of participants expressed trust in pharmaceutical companies. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

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To help solve patient distrust in pharma, industry collaboration is key

pharmaphorum

Only 33% of the UK public would trust pharmaceutical companies to keep their health data secure – whilst, for instance, 89% trust information from traditional healthcare providers – such as doctors and hospitals. There are plans by the UK health sector containing bold proposals to modernise patient information storage.

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The Complete Guide to Pharmaceutical Detailing

Viseven

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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Leveraging augmented analytics to drive better business decisions

pharmaphorum

Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceutical companies. One example of this use case is a pharmaceutical company that recently gained FDA approval for a rare cancer treatment. and consulting roles.

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PQA Welcomes 11 New Members

PQA

The platform is being used by leading healthcare organizations to achieve significant ROI, improve health outcomes, attain the highest quality ratings, and reduce cost of care. Ultimately, it’s better outcomes for patients, care teams, and practices. SmartStory automates and personalizes customer communications.