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Industry can support clinicians with prescribing decisions

pharmaphorum

Find out more about how pharmaceutical companies can assist healthcare professionals in providing optimal patient care. The ABPI has released a new guide on how the industry can support clinicians with prescribing decisions.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could help to improve the lives of patients and make a real difference in the world.

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Choosing the Right Sponsorships for Maximum Impact in the Pharmaceutical Industry 

Pharma Marketing Network

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. This can help to improve the quality of care that patients receive and make a positive impact on their lives.

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Portugal: A Study and Comparison Class

Blog: Ask a Student Pharmacist

to improve pharmacy practice and patient care. In Portugal, students visit numerous community pharmacies, a pharmaceutical company, a clinical laboratory, an oncology hospital and a cooperative wholesaling company.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Despite this, pharmaceutical companies have not won over public trust. A recent study found that only 48% of participants expressed trust in pharmaceutical companies. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

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To help solve patient distrust in pharma, industry collaboration is key

pharmaphorum

Only 33% of the UK public would trust pharmaceutical companies to keep their health data secure – whilst, for instance, 89% trust information from traditional healthcare providers – such as doctors and hospitals. There are plans by the UK health sector containing bold proposals to modernise patient information storage.

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Navigating the Rising Costs of Brand-Name Drugs

Digital Pharmacist

As drug prices continue to rise, pharmacies find themselves at the intersection of financial strain and patient care, prompting a need for innovative strategies to navigate these challenges. The Dynamics of Increasing Drug Prices The escalation of drug prices is a multifaceted issue, with various factors contributing to its rise.