Enhancing pharma brand performance through in-depth customer engagement insights
pharmaphorum
OCTOBER 2, 2023
Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this
brand-insights 
How Real-Time Insights Help Pharma Brands Track Post-Conference Learnings
InCrowd
FEBRUARY 2, 2023
The post How Real-Time Insights Help Pharma Brands Track Post-Conference Learnings appeared first on InCrowd. The company sought to: Explore which tumor type/track had the most exciting data presented at ESMO 2022. Understand what attendees found exciting about the tumor type data presented. See the results in our new case study.
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Hubs East 2024: Leveraging Digital Hubs
Pharmaceutical Commerce
MARCH 20, 2024
Presentation offers insight on this aforementioned model that assists retail and specialty-lite brands.
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Intelligence Node partners with Kroger Marketplace
Drug Store News
FEBRUARY 9, 2024
The two brands will work together to provide clearer, more informative product listings to improve the customer experience as well as better insights into product performance.
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Paul K Owens, VP of Global Brand Development, Insulins & Glucagon at Eli Lilly & Company Shares Insights from the US FDA Approval of Lyumjev
PharmaShots
APRIL 20, 2023
Owens is the Global Brand Development Leader, Insulins, Glucagon & Devices at Eli Lilly & Company. In his current role within Lilly Diabetes, he has primary responsibilities for the global development of new insulin assets, in addition to lifecycle management for all Lilly insulin and Lilly glucagon brands.
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STAT+: What Eli Lilly’s Zepbound reveals about the intricate process of naming drugs today
STAT
NOVEMBER 20, 2023
Whether you’re a fan of the drug name Zepbound or, like one X user , think it sounds like “an off brand bus line,” you’re likely to have some opinion about the new moniker for Eli Lilly’s blockbuster diabetes drug Mounjaro. The company announced the new name on Nov.
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Rising prices push consumers to purchase store-brand products
Drug Store News
SEPTEMBER 15, 2022
According to a survey by Reach 3 Insights, 80% of Americans say that rising prices have driven them to purchase more store-brand products.
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Event Marketing in the Digital Age: Pharma Industry Insights
Pharma Marketing Network
OCTOBER 31, 2023
Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers.
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STAT+: Stump Pharmalot: An Ask Me Anything with Ed Silverman
STAT
FEBRUARY 23, 2024
In 2023, STAT launched a brand-new home for our subscribers to connect with each other and with their favorite STAT journalists. Last week, Ed Silverman, AKA Pharmalot, hosted an AMA titled “Stump Pharmalot.”
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An Ask Me Anything with STAT’s Nicholas St. Fleur
STAT
OCTOBER 28, 2023
Recently, STAT launched a brand-new home for our subscribers to connect with each other and with their favorite STAT journalists. It’s called, appropriately, STAT+ Connect. Our AMA series launched Monday with an interview with Nicholas St.
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Social Listening Tools Every Pharma Marketer Should Use
Pharma Marketing Network
SEPTEMBER 19, 2023
It involves monitoring social media conversations to gain insights into customer behaviour and sentiment, as well as to measure the success of campaigns. Social listening is the process of monitoring social media conversations for insights into customer behavior, sentiment, and brand performance.
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Achieving commercial excellence with data-driven decisions
pharmaphorum
OCTOBER 20, 2022
Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.
Measuring Speaker Campaign Effectiveness
PharmExec
MARCH 10, 2024
Yet, pharma brands spent over $12.5 This paper explores how to filter and pinpoint critical data sets using browser-based technology to gain marketing insights from this data and measure competitiveness.¬ Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in the industry.
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ODAIA wins $25m funding to boost commercial insights platform for pharma
Pharmaceutical Technology
MAY 2, 2023
ODAIA, a life sciences predictive analytics and commercial insights provider, has secured an investment of $25m in its Series B funding round. This software-as-a-service (SaaS) platform is also used by life science brands to launch their drugs, therapeutics and vaccines in the markets, using data-driven solution.
Brand Institute Outlines the Benefits of Early Clinical Trial Branding
PharmExec
DECEMBER 12, 2022
Brand Institute, naming agency, is pleased to share insights on emerging clinical trial naming trends.
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Leveraging a strong product launch to build a successful pharma brand
pharmaphorum
OCTOBER 6, 2021
Introducing a new pharmaceutical brand is akin to asking someone to change their established habits, and first impressions of that treatment once it hits the market, is the crucial factor for determining whether new preferences will be adopted.
STAT+: Pharmalittle: We’re reading about White House eyeing PBMs, Pfizer CEO’s frustrations, and more
STAT
FEBRUARY 29, 2024
Cold winds and overcast skies will not deter us from celebrating another brand new day here on the Pharmalot campus, where the official mascots are hunting for creatures and a parade of driving machines is passing near by. Top of the morning to you, and a fine one it is.
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Pharma Customer Engagement USA 2023
Pharma Marketing Network
SEPTEMBER 6, 2023
Despite having more channels than ever, we still struggle to extract personalized insights needed to make our engagement strategies purposeful. Consequently, campaigns are bombarding HCPs with content, inflicting meaningless touchpoints and falling short of their needs to help patients. It’s time to surpass HCP expectations.
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What Are Pharmacy Students Up To These Days Anyways? – A Look At The ChatRx Podcast
IDStewardship
OCTOBER 18, 2023
I valued his insight and perspective on many topics I wanted to cover and to my good fortune he agreed to become my podcast co-host. Genuine Insights Sometimes it is hard to keep up with the pace of student life. My ideas often run wild, leading me to recruit my good friend Lucas Zhou, who is also a pharmacy student at UF.
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Employee Spotlight: Molly Simpson
InCrowd
OCTOBER 23, 2022
I remember being really excited about the new technology that was being built and how it could help pharma market insights clients get answers faster. Over the years I’ve had several different roles including, sales support, business development, marketing insights researcher, and now marketing director.
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Connected customer data: a golden opportunity for pharma marketers
pharmaphorum
JANUARY 10, 2023
Research by Treasure Data , a market leading enterprise customer data platform (CDP), shows that HCPs are increasingly turning to digital to research scientific information, new medications, and brands. The challenge is to unify the data from different sources into one entity that powers deep insights and allows companies to flourish.
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How to Manage Content Marketing Metrics with a Modular Approach?
Viseven
JUNE 29, 2023
If the business wants to generate leads, content developers must be aware of the company’s brand code, tone of voice, and marketing messages they deliver to their audiences. Going further into segmentation, performance metrics encompass various dimensions, such as content engagement, conversions, user experience, and brand impact.
KOL Identification & Mapping Driven By Insights
pharmaphorum
APRIL 21, 2022
Insights captured from KOL interactions represent a new way to identify and map the KOL landscape in which your brand must thrive. However, as companies move towards unifying the insights captured from many different sources and interactions (advisory boards, social, field MSL, commercial, podium observations, etc.),
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Competitive Intelligence through conference tracking
Fuld
NOVEMBER 7, 2023
The manufacturer aimed to capture earned media at scale and analyze these data for actionable insights. Objective The primary goal was to track key industry conferences, such as ASMS, HPLC, and ANALYTICA, by leveraging social media.
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Oncology treatment decisions aren’t just based on clinical data
pharmaphorum
NOVEMBER 9, 2021
On Wednesday 7 th December at 3pm GMT / 4pm CET / 10am EST , experts from Cerner Enviza will debate with industry leaders responsible for oncology’s most successful brands and those making the treatment choices for patients. How oncologists make connections to brands. The success of branding in immuno-oncology.
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STAT+: Pharmalittle: FDA flags safety concerns with CRISPR-based sickle cell treatment; FDA warns about eye drop infection risk
STAT
OCTOBER 30, 2023
We appreciate the insights and tips. The FDA warned consumers to not purchase or use certain eye drops from several brands because they may cause eye infection and in some cases possible vision loss , Reuters writes. Meanwhile, here is the latest grab bag of interesting items for you to peruse. And please do stay in touch.
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AXON hires a Global Healthcare Insights and Strategy Lead
pharmaphorum
APRIL 4, 2022
April 4, 2022 – Zaid Siddiqui has been appointed as AXON’s new Global Healthcare Insights and Strategy Lead, an exciting asset for the healthcare communications agency. Zaid brings a decade of experience in the medical sector, with seven years of experience in medical insights and strategy.
Newsletter – March 2023
Fuld
MARCH 9, 2023
Another way data analytics can be used is to elevate a company’s brand. Read how Fuld used social media analytics to design a calculated media and influencer intervention that helped a leading cosmetics organization increase consumer perception of their brand to maintain their competitive edge.
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Empowering MSLs to be the kings of Pharma’s New Frontier
pharmaphorum
DECEMBER 12, 2022
The whitepaper highlights insights from industry practitioners who report uplifts across an MSL’s field performance and career progression as well as boosts to brand and corporate reputation. Implementing, and resourcing, coaching strategies is now a characteristic of ambitious, high-achieving companies, the experts contend.
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Branding Science opens new office in Germany
pharmaphorum
FEBRUARY 11, 2021
The healthcare brand consultancy Branding Science has opened a new office in Germany. . Founded 18 years ago, Branding Science has helped leading pharmaceutical and medical device companies with branding projects, from assessing market opportunity to preparing for upcoming launches and beyond.
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How to apply global brand strategies to every customer interaction
pharmaphorum
NOVEMBER 28, 2019
Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.
Women in Pharma® Makes a Splash at 2022 ISPE Annual Meeting & Expo
ISPE
DECEMBER 8, 2022
Kicking off on Sunday (30 October), Women in Pharma ® welcomed a packed room of nearly 200 attendees for the Career Connections – Developing Your Personal Brand workshop. With guest speakers Kara Kirby, Founder of Insights Leadership Group, and Phil Gerbyshak, LinkedIn Sales Trainer, Sr.
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PM Society Training: Essentials of Pharmaceutical Marketing
pharmaphorum
JUNE 2, 2021
The role and application of branding. Developing true customer insights through effective market research. Insight into the role of brands and how to build them. Increasing impact through effective segmentation & targeting. Building competitive advantage through creative product positioning.
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Five for Friday February 9: Celebrating Success in Advancing Medication Use Quality
PQA
FEBRUARY 9, 2024
The benefits of sponsorship include recognition as a national leader in quality, occasions to build strategic partnerships, the generation of business leads through brand exposure, and insights on market trends and best practices. Review these opportunities in the Sponsorship Prospectus, learn more below and connect with me.
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Illuminating Real-Time Patient Needs Through Socially Driven Insights
pharmaphorum
NOVEMBER 29, 2022
At the very core, this requires a deep understanding of how to accurately identify patient needs so brands can support patients with relevant solutions. The post Illuminating Real-Time Patient Needs Through Socially Driven Insights appeared first on. Read the full article at health-union.com.
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Emotional empathy is driving brand equity
pharmaphorum
AUGUST 13, 2020
How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.
Access solutions: the missing link that prevents biopharma innovation from reaching patients
pharmaphorum
DECEMBER 18, 2022
Additionally, with traditional solutions, brands are hurt by misaligned incentives that drive low adherence and diminished gross-to-net. Brands, faced with issues ranging from poor user experience to misaligned incentives, must contend with poor adherence and diminished gross-to-net that impede their ability to re-invest in patient access.
[WEBINAR] Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience
Pharma Marketing Network
DECEMBER 29, 2020
Join the Pharma Marketing Network and leading experts from GSK, Otsuka & Bayer as we navigate these trends and discuss what you need to know to drive continued innovation and impact for your brands in 2021 and beyond. SAVE MY SEAT. Ryan Billings , Head, US Oncology Digital Marketing & Customer Experience at GSK.
Employee Spotlight: Rob Moore
InCrowd
MARCH 21, 2023
Apollo Intelligence supports market insights brands in the life science space. Rob Moore the Director of Information Technology for Apollo Intelligence. Get to know more about him below! Tell us about your role: I’m the Director of Information Technology for Apollo Intelligence.
Employee Spotlight: Marisa Meyers
InCrowd
MAY 22, 2023
As the Director of Digital Marketing, I design, implement, and measure digital marketing strategies for Apollo and its commercial brands, InCrowd and Survey Healthcare Global. InCrowd is a brand in the Apollo Intelligence family of companies. Tell us about your role. Digital marketing is a fantastic but fairly stationary role.
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Phronesis Partners and Fuld & Company welcome Elaine Pratt as the newly appointed Group Chief Marketing Officer
Fuld
AUGUST 26, 2022
In this capacity, Elaine will lead the marketing strategy and activities for the two brands. Business demand for new information has never been greater as companies increasingly rely on the insights that Phronesis and Fuld have the expertise, experience, and network to provide. By: Phronesis Partners and Fuld & Company.
Name change for Johnson & Johnson offshoot to Kenvue
pharmaphorum
SEPTEMBER 30, 2022
Trusted Johnson & Johnson brands including Tylenol, Aveeno, Neutrogena, Listerine, and Band-Aid are set to fall under the new, independent company name in a next-chapter move of repurposing and modernisation. Kenvue is poised to thrive as a standalone company with a leading portfolio of brands consumers love and trust.
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The evolving role of social media in healthcare
pharmaphorum
DECEMBER 15, 2022
We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers. There is an opportunity for pharma to collaborate with these HCPs and patients, not just for sponsored content and patient education, but also to gather their unique insights around their disease or specialty.
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Is pharma marketing built on straw, sticks, or bricks?
pharmaphorum
NOVEMBER 23, 2022
We found four clear areas, which our seminar will explore: Using customer understanding to inform true customer centricity – PMs told us that they struggle to commission, utilise, and apply customer insight gathering to their brands successfully.
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