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The Case for Targeted Marketing for Independent Pharmacy Owners

DiversifyRx

Leveraging In-House Events and Services In-house events and services can differentiate your pharmacy while providing non-PBM revenue opportunities. Health screening days, vaccination clinics, or wellness workshops are examples of services that can be promoted through targeted marketing.

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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

This is likely something we will be living with until we crack the code on how to vaccinate the unvaccinated, and even then we’re all likely to be getting boosters for a long-time. Increasingly pharma is embracing AI to facilitate next-best-actions and next-best-engagements with respect to it’s omnichannel marketing communications.