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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. From eco-friendly packaging to socially responsible campaigns, sustainability resonates with today’s consumers. Learn more about compliance tips at Pharma Marketing.

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ePI rollout backed in new paper by pharmaceutical bodies

European Pharmaceutical Review

This allows for streamlined regulatory processes and a reduced administration load for both pharmaceutical companies and health authorities, according to the paper. The associations explained this is enabled through multi-country packs which are simplified by the language exemption and harmonised labelling requirements.

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Would the Industry Survive 200% Pharma Tariffs?

Pharma Marketing Network

Manufacturing Dependencies and Global Disruption Pharmaceutical manufacturing doesn’t operate within national borders. From packaging to proprietary coatings to the APIs themselves, nearly every prescription bottle represents a mosaic of global logistics. History suggests that the pharmaceutical industry is remarkably resilient.

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ten23 health Joins Gerresheimer, SCHOTT, Stevanato Group in ‘Alliance for RTU’

PharmTech

Bottles on the bottling line of the pharmaceutical plant. . Shifts in sterile manufacturing include isolator tech adoption and packaging tailored to personalized medicine, at-home use, and chronic disease treatments. Sterile capsules for injection. Click here to view the full video interview with Mahler.

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Navigating tariffs and diplomacy: the future of India-US pharmaceutical trade

Pharmaceutical Technology

More specifically, the Indian Pharmaceutical Alliance, an organisation representing the country’s largest pharmaceutical companies, has urged the government to reduce import tariffs from the current 10% to zero for pharmaceutical imports from the US. Give your business an edge with our leading industry insights.

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TekniPlex Healthcare Unveils New Barrier Protection Systems Plant

Pharmaceutical Commerce

Supporting sterile barrier packaging and supply chain resilience The Madison plant reinforces the TekniPlex Healthcare’s goal of assisting pharma and medical companies, which indirectly includes its downstream partners as well. Suj Mehta Named CEO of TekniPlex Healthcare. February 18, 2025. Accessed June 18, 2025.

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Uruguay progresses towards developing its first regulatory agency

Pharmaceutical Technology

The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceutical companies to invest in the country. How will RFK Jr’s American dream for vaccines play out?