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What is Data-Driven Marketing in Pharma

Pharma Marketing Network

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. In this article, we explore how data-driven marketing empowers pharma brands to be more precise, predictive, and effective in their outreach efforts.

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How much does semaglutide cost per month?

The Checkup by Singlecare

Compounded semaglutide is made by special compounding pharmacies rather than pharmaceutical companies. In this article, well take a closer look at semaglutide, its costs, and alternatives that may be offered. Learn more from our article on how to get Wegovy covered by insurance. Does insurance cover Rybelsus?

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From data to impact: How real-world evidence will transform healthcare

pharmaphorum

Skip to main content Monday 7 July 2025 BlueSky linkedin youtube rss User account menu Subscribe Channels Channels Digital Market Access Oncology Patients R&D Sales & Marketing Spotlight on Content type Content type Digital -News -Views & Analysis -Deep Dive -Webinars -Podcasts -Video -White Papers -Event Market Access -News -Views & (..)

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Top AI Tools for Pharma Marketers: Boosting Compliance, Content, and Customer Engagement

Pharma Marketing Network

This article explores the top AI tools pharma marketers are leveraging today to enhance campaign effectiveness, manage risk, and engage patients and healthcare professionals (HCPs) with greater precision. In practical terms, this means fewer legal escalations, faster campaign launches, and improved documentation for FDA or EMA audits.

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Will AI Replace Pharma Jobs? What Experts Predict

Pharma Marketing Network

Table of Contents The Rise of AI in Pharma Roles Most at Risk (and Why) Emerging Opportunities Through AI Strategic Adaptation for the Pharma Workforce Conclusion FAQs The Rise of AI in Pharma Artificial intelligence is reshaping how pharmaceutical companies operate.

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Filings buzz in pharmaceuticals: 65% increase in cloud computing mentions in Q1 of 2022

Pharmaceutical Technology

In total, the frequency of sentences related to cloud computing between April 2021 and March 2022 was 133% higher than in 2016 when GlobalData, from whom our data for this article is taken, first began to track the key issues referred to in company filings. Of the document's 1,422 sentences, 19 (1.3%) referred to cloud computing.

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Pharmacovigilance deep dive: risk minimisation measures

European Pharmaceutical Review

This article explores just one aspect of the RMP, that of RMMs, and how their effectiveness is measured with Dr Sophie Jouaville, an associate principal at IQVIA working on the design and oversight of non-interventional real-world evidence (RWE) safety and health economics and outcomes research (HEOR) studies.