ISPE
JANUARY 24, 2023
We revisit a favorite topic, sustainability—and will be updating our coverage of this topic with the upcoming March-April 2023 issue of Pharmaceutical Engineering. It is the result of more than two years of collaboration between the company corporate teams, individual site teams, and an external specialist consultant.
Pharma Marketing Network
JULY 12, 2023
In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. It is also about changing the mindset of pharmaceutical companies.
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Pharma Marketing Network
OCTOBER 31, 2023
The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition.
Pharma Marketing Network
JULY 25, 2023
Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. To create truly effective marketing campaigns, pharmaceutical companies need to go beyond demographics and consider the psychographics of their target audience. Goals: What are consumers trying to achieve?
Pharma Marketing Network
JULY 26, 2023
One of the FDA’s enforcement mechanisms is the issuance of marketing violation letters to pharmaceutical companies found in violation of advertising and promotion regulations. In this blog post, we will explore the potential reasons behind this trend and its implications for the pharmaceutical industry and public health.
Pharma Marketing Network
JULY 12, 2023
This is especially true when it comes to pharmaceutical-sponsored health information. Pharmaceutical companies have a vested interest in promoting their products, so it’s important to be critical of any information they put out. This article was produced with the assistance of artificial intelligence.
Pharma Marketing Network
JULY 19, 2023
But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.
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