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Navigating CVS’s New Pricing Models: What to Know About CVS CostVantage and CVS Caremark TrueCost

Digital Pharmacist

CVS Health recently announced two new pricing models launching in 2025—CVS CostVantage (Focused on CVS as the Provider) and CVS Caremark TrueCost (Focused on CVS as the Payer)—which are intended to “drive aligned incentives and deliver a more transparent and sustainable reimbursement model” according to CVS Health’s press release.