Pharma Marketing Network
JULY 19, 2023
But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could help to improve the lives of patients and make a real difference in the world.
European Pharmaceutical Review
OCTOBER 24, 2022
The number of industry clinical trials initiated in the UK, per year, fell by 41 percent from 2017 to 2021, according to the latest annual report on clinical research from the Association of the British Pharmaceutical Industry ( ABPI ). Declining industry clinical trial activity also means less revenue for the NHS.
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pharmaphorum
SEPTEMBER 21, 2021
RwHealth , the leading provider of Artificial Intelligence to the healthcare industry, has today reported 160 per cent year-on-year growth as its data-led solutions are increasingly embraced by NHS trusts, private healthcare providers and major pharmaceutical companies.
pharmaphorum
DECEMBER 9, 2020
COVID-19’s knock-on effect on cancer patients is of concern by HCPs, with delayed or decreased diagnosis seen as a key worry. The COVID-19 pandemic has been mainstream headline news throughout 2020 and continues to have a profound impact on all our lives. — Professor Karol Sikora (@ProfKarolSikora) April 22, 2020.
pharmaphorum
DECEMBER 21, 2021
In early 2020, health officials were cautious about forecasting a COVID-19 vaccine timeline to the public, as vaccine discovery was a historically laborious process that took years (if not decades). Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceutical companies.
Pharma Marketing Network
DECEMBER 14, 2020
Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Here are some highlights from day one of the Pharma Awards USA 2020: Most Valuable Collaboration Award.
Omnicell
SEPTEMBER 5, 2022
2020, the U.S. Medicaid lowered the cost of drugs reimbursed by state Medicaid agencies by requiring pharmaceutical companies to enter into a rebate agreement with the Secretary of the Department of Health and Human Services (HHS) as a precondition for coverage of their drugs by Medicaid as well as Medicare Part B.
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