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What can pharma marketing learn from other regulated industries?

pharmaphorum

“A lot of printed materials have been migrated to digital so that patients can opt-in to receive digital communications or HCPs can receive digital product or disease state information in the form of rep-triggered emails and microsites. Joanna Carlish. The idea is about really tapping into where the customer is in their journey.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

It can be used for sales, marketing and patient communication materials, in print or digital form. The need to escape pharma’s traditional ways of approaching marketing content is becoming ever-clearer as the impact of 2020’s digital transformation of pharma and healthcare reveals itself. A modular content ecosystem.

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Point of Care Testing: Increasing Your Pharmacy Profit

DiversifyRx

He created DB Diagnostics in 2020. All our cleared products have a package insert listed under the product, and all the information you need for the form is found there. In addition to selling tests, Kavel has solutions for online appointments, websites, and test results communication to patients or government entities.

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Mastering Responses to FDA 510(k) AI Letters: A Strategic Approach

The FDA Law Blog

FDA communicates via a Substantive Interaction to inform the submitter either that FDA will proceed with Interactive Review or that the 510(k) will be placed on hold until FDA receives a complete response to an Additional Information request. By Day 15 FDA conducts Acceptance Review. By Day 60 FDA conducts Substantive Review.

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Disrupted medical conferences: 2022 and beyond

pharmaphorum

Moreover, no attendee data was available for physical symposia, whereas all virtual symposia packages provided full attendee metrics analyses. Since then, many societies have indeed made discernible progress towards digital transformation of their events and communications practices. www.conferencecompass.com.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 Article 63 EMA (29 January 2020). Even in countries with high smartphone usage such as Denmark, up to 25 percent of the population do not possess a smartphone.

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A New Regulatory Approach to Drive Sustainable Medicines

ISPE

As such there’s a growing question of how the industry will improve the sustainability profile of its existing medicines and ensure that sustainability is designed into new medicines, such as products, with a reduced environmental risk, greener manufacturing technologies, and recyclable delivery systems and packaging. 9 December 2021.