The Silver Lining Of Innovation in Genetic Medicine
PharmExec
AUGUST 10, 2022
Failed efforts do not overshadow field’s progress, resolve.
the-silver-lining-of-innovation-in-genetic-medicine 
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Breaking the Waves: How Blue Ocean Strategy in Healthcare Can Propel Pharma / Biotech Companies to Success
Roots Analysis
SEPTEMBER 1, 2023
While the former involves intense rivalry, limited innovation, and constant price wars, the latter represents a realm where innovation has no bounds, competition is irrelevant, and value creation is paramount. This strategy is not a silver bullet; it’s a calculated voyage into uncharted waters.
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