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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Virtual connections. That’s obviously a challenge that’s relevant to all industries. “As

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

What does it mean??. We’re no longer finding that marketing is just a case of utilizing various engagement channels and hoping that that’s a good enough experience because that’s what multichannel marketing was focused on. But what are we talking about now? We see many opportunities across the value chain.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

The huge rise in the use of telemedicine services during lockdown has brought care directly to patients in their homes, while pharma’s communications with healthcare professionals (HCPs) has experienced a similar push to digital channels. Jeremy Richter, Tag. Build on the rapid responses to COVID-19.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. As the leading creative production partner to brands and agencies, Tag offers a complementary skillset to in-house teams and advertising agencies to bring to life, extend and deploy creative ideas.