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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Jeremy Richter, Tag. Joe began his life at Tag in the UK, bringing efficiencies to his clients, working across all conceivable channels.

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Blue Note leukaemia DTx gets FDA breakthrough tag

pharmaphorum

Breakthrough designations can speed up the development of new therapies, making them available to patients sooner. The post Blue Note leukaemia DTx gets FDA breakthrough tag appeared first on. It is well-established for conventional drugs and medical devices but has only recently started to be used for DTx.

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Pear claims breakthrough tag for alcohol use disorder DTx

pharmaphorum

reSET-O was the first prescription DTx ever to win a breakthrough device designation from the FDA, according to Pear , allowing it to tap into a programme intended to speed up the development and regulatory review of new therapies so they can reach patients sooner. Photo by thom masat on Unsplash.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

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Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

According to one report, the orphan drug market is now growing at twice the speed of the non-orphan market, and a rise in the number of patients being diagnosed with rare diseases makes continued growth highly likely. Go-to-market strategies. The choice of where to launch an orphan drug is an important and difficult decision.

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Top Commercial Benefits of Modular Approach

Viseven

Metadata tagging allows searching for a needed piece of delivery faster and easier than usual research on the content subject. Modular content works perfectly for both cases, as it helps to collect the whole library of templates filled with unique meta tags for quick search.

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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Velocity: Big Data needs to be handled promptly as businesses generate data at an unprecedented speed, driven by the growing adoption of Internet of Things (IoT), and technologies, such as RFID tags, sensors, and smart meters are used to deal with the high velocity of data in real-time.