Remove tag patient-journey
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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Virtual connections. Engagement channels. Joanna Carlish.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

The huge rise in the use of telemedicine services during lockdown has brought care directly to patients in their homes, while pharma’s communications with healthcare professionals (HCPs) has experienced a similar push to digital channels. Jeremy Richter, Tag. We’re all trying to find ways to automate. About the interviewees.

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Leverage Marketing Technology To Level Up Your Pharmacy Growth

DiversifyRx

I used to email every patient manually because I had so few. Your CRM can help nurture a potential patient, from knowing very little about you and what you do to getting to know you, understanding how you can help them, and wanting to become your patient. It offers segmentation, tagging, and scheduling capabilities.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

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How automation can help to address supply chain challenges in pharma

pharmaphorum

For example, many vaccines – including the COVID-19 one – must be kept refrigerated at a specific temperature throughout their journey, and if this isn’t communicated, it can render a whole batch unusable. End-to-end monitoring for maximum security.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. It can be used for sales, marketing and patient communication materials, in print or digital form.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Patients and healthcare providers strongly require an individual approach for various reasons like time restrictions or personal specifics. The demand for a more personalized patient experience and better service catalyzes tectonic changes. Of course, this could not leave the pharma market unaffected.