Remove tag patient-choice
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Enhertu gets breakthrough tag in HER2-low breast cancer

pharmaphorum

AstraZeneca and Daiichi Sankyo have claimed a fifth breakthrough designation from the FDA for Enhertu, shortly after showing the drug extended survival in patients with HER2-low metastatic breast cancer. The post Enhertu gets breakthrough tag in HER2-low breast cancer appeared first on.

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A broad range of unmet needs remains in the immuno-oncology space

Pharmaceutical Technology

Immuno-oncology (IO) agents have transformed the cancer therapeutics landscape, driving long-term remissions in a subset of patients who historically had limited options. Although a subset of patients derives long-term benefits from IO therapies, a high percentage of patients still fail to respond or develop resistance to IO therapy.

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Leverage Marketing Technology To Level Up Your Pharmacy Growth

DiversifyRx

I used to email every patient manually because I had so few. Your CRM can help nurture a potential patient, from knowing very little about you and what you do to getting to know you, understanding how you can help them, and wanting to become your patient. It offers segmentation, tagging, and scheduling capabilities.

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Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

Historically, the pharmaceutical industry has failed to meet the needs of this patient population. Most famously, the US passed its Orphan Drug Act in 1983, providing innovators with financial motivation to develop orphan drugs and meet the needs of these forgotten patients. Efforts have been made to change this.

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Q&A: A decade on, what’s next for CAR-T therapies?

Pharmaceutical Technology

More than a decade after the first patient was treated with a CAR-T therapy, six therapies relying on the same principles have been approved by the US Food and Drug Administration (FDA) and marketed to thousands of patients. How can we better educate the patients? How has the field changed in recent years?

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Mounjaro (tirzepatide) alternatives: What can I take instead of Mounjaro?

The Checkup by Singlecare

Still, more recently, Glucagon-like peptide-1 receptor agonists (GLP-1-RA) have become the first-line treatment for those patients with established atherosclerotic coronary vascular disease (ASCVD). There are other choices for Mounjaro, whether it is being used to treat diabetes or help lower body weight (or both).

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

The number of such tools is growing in quantity and quality; this tendency allows the target audience to be more flexible in their choices. Patients and healthcare providers strongly require an individual approach for various reasons like time restrictions or personal specifics. Yes, we are talking about personalization.