Remove tag future-health
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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. The health crisis has given a huge boost to the industry’s desire for greater digital transformation and that commitment needs to continue as companies look to the future.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Velocity: Big Data needs to be handled promptly as businesses generate data at an unprecedented speed, driven by the growing adoption of Internet of Things (IoT), and technologies, such as RFID tags, sensors, and smart meters are used to deal with the high velocity of data in real-time. It is loosely arranged into categories using meta tags.

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ICER says bluebird bio’s $2.1m gene therapy is cost-effective

pharmaphorum

million price tag. In its report, ICER said there remain uncertainties about beti-cel, including the durability of the treatment and side effects, but concluded that on balance “the evidence suggests that beti-cel provides net health benefits to patients with TDT.” The post ICER says bluebird bio’s $2.1m

FDA 64
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Patient adherence – the key to restoring trust in pharma

pharmaphorum

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of.

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FDA slammed over Aduhelm OK as Biogen takes heat for $56k price tag

pharmaphorum

Though good luck taking the drug off the market if future data doesn't support the its efficacy. The post FDA slammed over Aduhelm OK as Biogen takes heat for $56k price tag appeared first on. — Brad Loncar (@bradloncar) June 7, 2021. billion in 2027.

FDA 98
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Leading innovators in peptide nano-particle conjugates for the pharmaceutical industry

Pharmaceutical Technology

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.