Remove tag digital-hcp-engagement
article thumbnail

What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

article thumbnail

Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

We’re no longer finding that marketing is just a case of utilizing various engagement channels and hoping that that’s a good enough experience because that’s what multichannel marketing was focused on. A recent pandemic has accelerated a bit more, but still, it requires a certain standard from the digital experience.

52
article thumbnail

Top Commercial Benefits of Modular Approach

Viseven

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.