Remove tag digital-content
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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

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Viseven at Reuters Pharma EU

Viseven

During her speech, Viseven CEO Nataliya Andreychuk, emphasized the importance of content marketing in pharma and the related software tools and techniques, such as tagging for better navigation, content reuse with modules, and overall production optimization.

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Top Commercial Benefits of Modular Approach

Viseven

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modular content approach with omnichannel strategies: why they fit each other.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

A recent pandemic has accelerated a bit more, but still, it requires a certain standard from the digital experience. We are talking now about targeted messages to HCPs and having self-service digital assistance.? Puneet Srivastava , Head of Digital Content and Services Lab at? We could not even reach our doctors.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up. Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing.

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Blue Note leukaemia DTx gets FDA breakthrough tag

pharmaphorum

A prescription digital therapeutic (DTx) for leukaemia patients developed by Blue Note Therapeutics has been awarded breakthrough device status by the FDA. The DTx is an on-demand stress management intervention with content synchronised with high-intensity chemotherapy treatment.

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