tag digital-channels 
pharmaphorum
SEPTEMBER 15, 2020
As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.
pharmaphorum
AUGUST 17, 2020
N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.
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Viseven
NOVEMBER 30, 2022
We’re no longer finding that marketing is just a case of utilizing various engagement channels and hoping that that’s a good enough experience because that’s what multichannel marketing was focused on. Now the experiences need to be orchestrated across channels. So that’s where pharma should be focused on.
pharmaphorum
JULY 23, 2019
How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.
Viseven
JUNE 23, 2022
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.
pharmaphorum
SEPTEMBER 29, 2021
Nothing you write or post, regardless of channel or audience, should be considered ‘private’ any longer. Despite soaring social media engagement, email still is the number one communications channel of most corporations large and small. Regardless of level or role, the policies apply to your digital and virtual communication, too.
The Social Pharmacist
AUGUST 2, 2022
However, combining organic search traffic and paid search outperforms either channel by itself. The meaning of each section confuses a beginner in Google Analytics or digital marketing in general. As an advanced tool for digital marketers, Google Analytics helps developers and website owners understand their audience.
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