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How Does Referral Marketing Fit Into Pharma Marketing Plans?

Pharma Marketing Network

Introduction In the world of pharmaceutical marketing, traditional advertising methods are evolving. While pharmaceutical companies have long relied on doctors, sales representatives, and TV ads to reach patients, the modern landscape requires more personalized approaches.

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Are Marketing Partnerships Part of Your Pharma Marketing Plan?

Pharma Marketing Network

For example, a pharmaceutical company may partner with a healthcare provider to run awareness campaigns about a particular condition or treatment. Alternatively, partnerships can involve digital influencers or media outlets to promote pharmaceutical products. This is where marketing partnerships can play a pivotal role.

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Pharmacist’s Role Expands in the Era of Cannabis Rescheduling

Drug Topics

Doshi, BSPH, PharmD Candidate Kari Franson, PharmD, PhD, BCPP Publication Article Drug Topics Journal Drug Topics July/August 2025 Volume 169 Issue 04 Rescheduling cannabis empowers pharmacists to lead in patient care by evaluating safety, interactions, and formulations while providing education. tetrahydrocannabinol (THC).

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Pharmacists Reimagine Myeloma Care With Insights from ASCO

Pharmacy Times

This is progressing through a phase 3 trial and includes comparator arms with standard-of-care treatments like daratumumab, bortezomib (Velcade; Millennium/Takeda and Janssen Pharmaceutical Companies), and lenalidomide. 2 We’re still trying to figure out where these new treatments best fit.

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Research Underscores the Critical Role of Pharmacists in Managing Stiff Person Syndrome

Pharmacy Times

They are vital in promoting medication adherence and managing adverse effects, which can lead to improved patient outcomes. The constant communication between the provider and the pharmacist strengthens the treatment decisions made for the patient, leading to positive treatment outcomes.

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How to Become a Medical Affairs Specialist [Career Path Guide]

The Happy PharmD

Medical affairs is the bridge between pharmaceutical companies and healthcare providers. The biggest challenge isnt the job marketits recognizing that the skills youve built over years of patient care translate directly into these positions. He had the qualifications, but he wasnt getting the traction he needed.

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Healthcare Business Intelligence (BI): Comprehensive Guide

Viseven

In healthcare, business intelligence plays an especially important role, as it can be used to create better treatments, personalize patient care, prevent diseases, keep patients’ personal info safe, and even detect fraud. It’s as simple as it gets: the better your data analysis is, the better the care you provide.