Mind the gap: Are you delivering what HCPs value or what you want them to have?
pharmaphorum
DECEMBER 7, 2021
For 55% of pharma respondents and 47% of service providers, a contributing factor is their lack of insight into what HCPs actually value in terms of the content, channels, formats, etc. Two-thirds of pharma respondents expect budget increases for hybrid meetings in 2022 and have developed new KPIs aligned to those.
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