Pharma Marketing Network

MARCH 16, 2025

Choosing the Right Keywords and Search Terms HCPs typically search for information related to disease management, clinical trials, and treatment guidelines. Marketers should focus on: High-intent keywords such as latest oncology treatments or diabetes medication updates. oncology, cardiology) have higher CPCs due to demand.

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Hospitals 52

The Nontraditional Pharmacist

JULY 1, 2025

We have an oncology company. And when you’re applying, all these companies are using applicant tracking systems and they may, if you don’t have the right keywords within your resume or your LinkedIn profile, they may throw you out before you can get your foot in the door. So, every day it’s a little bit different.

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Pharma Marketing Network

APRIL 18, 2025

Natural language processing (NLP) algorithms can also assess audience sentiment and keyword performance in real time, allowing teams to fine-tune messaging mid-campaign. This level of agility is particularly valuable in disease states like oncology or immunology, where data evolves quickly and messaging must keep pace.

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Communication FDA 52

Pharma Marketing Network

FEBRUARY 27, 2025

Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.

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HIPAA FDA Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

MAY 7, 2025

Table of Contents Why Traditional Pharma Search Falls Short Key Features of AI-Driven Search Solutions Strategic Benefits for HCP and Patient Engagement Implementation Best Practices and Optimization Tips Conclusion and FAQs Why Traditional Pharma Search Falls Short Most legacy pharma websites rely on static keyword-based search systems.

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FDA 52

Pharma Marketing Network

MAY 2, 2025

For example, Keytruda leverages its brand identity as a precision oncology pioneer, extending this narrative through its clinical education and sponsorship initiatives. Are you the innovator, the caregiver, the advocate? Clear purpose helps differentiate your brand in a crowded therapeutic category.

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Communication Customer Service Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

FEBRUARY 27, 2025

For pharma marketers, PPC campaigns typically fall into three main categories: Search Ads: Appear on search engines when users look for specific keywords (e.g., With keyword targeting, audience segmentation, and geo-targeting , PPC ensures your ads land in front of the right people. best migraine treatment or new diabetes medication).

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HIPAA FDA 52