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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Offering medicines and healthcare products in a digital capacity through online purchasing and delivery, or via a click-and-collect service, is the perfect solution. The first step was changing their business model with a focus on building trust and creating transparency. The challenge of compliance.

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What HCPs think about medical tweetorials

pharmaphorum

Twitter journal clubs have now been used by healthcare professionals as a form of online, free, open medical education for many years. Threads: healthcare community embraces new Twitter feature. One area that has affected every healthcare professional, indeed almost every person on earth, has been the COVID-19 pandemic.

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What CX Tech Innovations Options Are Ripe for Consideration?

pharmaphorum

The text can then be scanned and analysed for keywords. Sales reps and med-legal will use this argument initially to resist change. I am happy with that because I don’t want to imagine a world where healthcare is run by engineers like myself, their focus should remain specialised. The technology is relatively mature now.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): It’s great to have you on we’ve got a lot to get through today, you run the company Logic Inbound which is largely a an SEO firm and so I wanna kick things off here by talking about how SEO works for the doctors and healthcare entrepreneurs that want to do it on their own. Don (PMN): Yeah I see.

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Have you checked your brand’s temperature?

pharmaphorum

These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed. Furthermore, the COVID-19 pandemic ensures an ongoing state of evolution.

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5 Tips to Master Digital Marketing in the Pharma World

Pharma Marketing Network

When running paid advertising campaigns, it is important to target your ads to your specific audience and to use relevant keywords. The digital marketing landscape is constantly changing, so it is important to stay up-to-date on the latest trends. Track your results.

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ChatGPT, BARD, and Other Large Language Models Meet Regulated Pharma

ISPE

Stockton Frederick Blumenthal 1 July 2023 ChatGPT and other large language models are positioned to change the world. In regulated areas, information should always be validated and verified by a qualified healthcare professional before being used in patient care or treatment decisions. Specific aspects of pharmaceutical roles (e.g.,