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Interactive quizzes, videos, and patient testimonials have become key elements in digital campaigns. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. Omnichannel Engagement Patients interact with healthcare brands across multiple touchpoints.
Source: Deloitte Combining these types of health data allows pharmaceuticalcompanies to understand a person’s health and genetic profile better, thereby improving the quality of healthcare products and services. Pharma companies deal with enormous amounts of health data. What Is Health Data Management?
The app syncs to a HIPAA-compliant, cloud-based patient management portal to facilitate remote patient monitoring and enables physicians to incorporate the Pulse into their clinical workflow.
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