article thumbnail

STAT+: Health care providers form a united front against stricter patient privacy rules

STAT

After yet another record year for health data breaches, updated federal security rules to protect patient information are on the table in 2025. Increased privacy protections, in their view, would impact the financial viability of medical practices — especially small ones — and even timely patient care

article thumbnail

HCP Targeting in Pharma Marketing

Pharma Marketing Network

HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use. By leveraging data, respecting privacy, and personalizing outreach, pharma marketers can forge stronger connections with the professionals who guide patient care. In the U.S.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Does Referral Marketing Fit Into Pharma Marketing Plans?

Pharma Marketing Network

Confidentiality and Patient Privacy : In a healthcare context, patient privacy is paramount. Referral marketing strategies should be designed with a strong focus on patient confidentiality and HIPAA compliance. How does referral marketing benefit pharmaceutical companies?

article thumbnail

The Hidden Risks in RPM Billing: What Every US Healthcare Practice Should Know in 2025

PharmD Live

Incomplete service delivery: Failing to provide all three core RPM components not only jeopardizes patient care but also exposes providers to audit risk and financial penalties. Full-Service Delivery: Education, device supply, and treatment management for every patient.

article thumbnail

Winning Healthcare Marketing Strategy: Proven Tactics for Success

Pharma Marketing Network

Leverage Telehealth Integration Telehealth is reshaping patient care. Campaigns that highlight convenience and accessibility resonate strongly with todays tech-savvy patients. Chatbots, for instance, are becoming invaluable for answering patient queries or booking appointments.

article thumbnail

What is Digital Communication: Comprehensive Explanation with Examples

Viseven

Benefits of Digital Communication for Patient Care Digital communication isn’t just an upgrade to how we manage health, it’s a transformation. It’s breaking down barriers, creating new possibilities, and putting patients at the center of care like never before. Collaboration Healthcare is rarely a one-person job.

article thumbnail

How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Interactive quizzes, videos, and patient testimonials have become key elements in digital campaigns. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. Omnichannel Engagement Patients interact with healthcare brands across multiple touchpoints.