Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. How do pharma brands ensure compliance in PPC advertising?

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Pharma Marketing Network

MAY 14, 2025

For pharmaceutical companies, this means delivering tailored messages to specific audiencessuch as HCPs, patients, or caregiversbased on data like browsing behavior, demographics, and professional credentials. This includes safeguarding patient data and avoiding off-label promotion.

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The FDA Law Blog

MAY 26, 2025

Were not trying to bury the lead here, but the battle of labeling these surgical and drug treatments is a political one. And the memo goes one step more arguing that, even if otherwise truthful, promotion of off-label uses of hormones can run afoul of FDA prohibitions on misbranding and mislabeling. See United States v. Facteau , 89 F.4th

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