Pharma Marketing Network

MARCH 8, 2025

Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. FDA and HIPAA Compliance in PPC Fair balance requirements Ads must include benefits and risks equally. No unapproved drug claims All claims must be backed by clinical research and FDA-approved labeling.

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Pharma Marketing Network

MARCH 27, 2025

The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing. While off-label promotion is still strictly regulated, unbranded awareness campaigns have found creative footing. It’s a strategic pillar.

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Pharma Marketing Network

MARCH 31, 2025

As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. Leveraging tools that enable real-time content approval and centralized tracking can prevent outdated messaging or off-label promotion. However, marketers must balance innovation with privacy.

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Pharma Marketing Network

MAY 14, 2025

Compliance and Best Practices Adhere to Regulations: Pharma marketers must ensure that their programmatic campaigns comply with regulations such as HIPAA and FDA guidelines. This includes safeguarding patient data and avoiding off-label promotion. How can pharma marketers ensure compliance in programmatic campaigns?

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. Drug names and indications must align with FDA-approved labeling. Email fatigue among HCPs and patients , leading to low open rates.

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The Checkup by Singlecare

JULY 17, 2024

Robotic dispensing systems help prepare prescriptions by packaging and labeling medications to improve efficiency. If pharmacists are utilizing AI programs, they have to ensure they comply with federal Health Insurance Portability and Accountability Act (HIPAA) regulations. Liability is also a concern if your pharmacy is using AI.

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The Social Pharmacist

AUGUST 5, 2022

Compliance to Health Insurance Portability and Accountability Act (HIPAA). If you want patients to refill prescriptions and/or contact you, your pharmacy website needs to comply with HIPAA to secure your sensitive patient data. Create a label for your folders and directories inside your pharmacy website according to the purpose. .

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