Emotional empathy is driving brand equity
pharmaphorum
AUGUST 13, 2020
Sometimes they go further, and like that same mother applying a soothing balm to a grazed knee, show by their action that they care. We see the dedication of healthcare workers – or of the shelf-filler in our local store – and we are moved to thank them and to make our own contribution. Non-pharma brands leading by example.
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