Pharma Marketing Network

APRIL 4, 2025

Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Every message, endorsement, or testimonial must meet FDA, FTC, and local privacy regulations. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems.

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Pharma Marketing Network

JUNE 15, 2025

For starters, every email must comply with HIPAA, CAN-SPAM, and FDA regulations. Large pharma email marketing programs often pull from multiple databases: CRM records, rep interactions, webinar registrants, and more. Missteps in off-label promotion or data security can trigger legal and reputational risks.

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. webinar sign-ups or prescription inquiries). Lead generation (measured by webinar sign-ups or whitepaper downloads). Cost-Per-Click (CPC) to manage ad spend efficiently.

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Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. FDA and Fair Balance Messaging All promotional emails must include fair balance messaging benefits and risks must be presented equally.

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. What Type of Content Works Best for HCP Engagement?

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. What Type of Content Works Best for HCP Engagement?

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Pharma Marketing Network

MARCH 3, 2025

Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. CRO best practices for patient engagement include: Clearly stating HIPAA compliance and data privacy policies. This content is not medical advice.

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Pharma Marketing Network

FEBRUARY 5, 2025

Host webinars and thought leadership discussions to showcase expertise. Compliance Challenges and How to Overcome Them Pharma marketing on social media comes with strict regulations , including: FDA and EMA guidelines restricting direct-to-consumer advertising. HIPAA and GDPR laws protecting patient privacy.

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Pharma Marketing Network

FEBRUARY 27, 2025

For example, a PPC ad campaign for a new multiple sclerosis (MS) treatment can drive HCP registrations for a webinar within days , while organic search may take months to gain traction. Compliance-Ready Ad Strategies Pharma PPC campaigns must comply with FDA, HIPAA, and Googles healthcare advertising policies.

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Pharma Marketing Network

JANUARY 9, 2025

Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. FDA and EMA Updates: Regularly monitor guidelines from agencies like the FDA (U.S.) Following GDPR and HIPAA guidelines safeguards both your company and your audience. Non-compliance can lead to hefty fines or loss of trust.

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Pharma Marketing Network

JANUARY 9, 2025

Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. Regulatory Compliance: Marketing teams must stay updated on guidelines from the FDA, EMA, and other regulatory bodies.

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Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. By defining these audiences clearly, pharma brands can create messages that resonate and build trust.

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The FDA Law Blog

MAY 26, 2025

Hull & JP Ellison At our webinar earlier this month, we talked about Administration priorities as they relate to the FDC Act and noted that we expect much to remain the same with respect to enforcement. By Andrew J.

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