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Mapping the crisis: How data can help fix America’s growing pharmacy deserts

pharmaphorum

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Changing the PAP Model

Pharmaceutical Commerce

Structuring patient assistance programs as independent non-profit foundations helps pharmaceutical companies reduce regulatory and legal exposure while allowing for more holistic, patient-centered support. Lastly, PAPs that are directly managed by pharmaceutical companies may also struggle with public image issues.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

Omnichannel Marketing Strategies Omnichannel marketing ensures consistency across all platforms—whether it’s an email, social media post, or in-person event. By 2025, pharmaceutical companies will need to adapt and innovate to remain competitive and effectively reach their target audiences.

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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Optimizing ROI with Multichannel Approaches Using multiple channels—email, social media, in-person events—ensures no opportunity is missed. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies?

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Grail plans FDA filing for cancer blood test after new trial

pharmaphorum

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What is compounded semaglutide made of?

The Checkup by Singlecare

Common brand-name drugs that contain this ingredient include Ozempic , Wegovy , and Rybelsus all manufactured by Novo Nordisk, a Danish pharmaceutical company. Ozempic and Wegovy are also used to reduce the risk of major cardiovascular events. So how do you know which one you have?

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Social Media Marketing Strategies Working in Pharma

Pharma Marketing Network

In the digital-first era, social media marketing strategies are reshaping how pharmaceutical companies engage with healthcare professionals, patients, and caregivers. Social media marketing strategies in this sector depend on a deep understanding of FDA guidance, adverse event reporting, and promotional labeling limits.

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