article thumbnail

Social Media Analytics: What’s Important in Modern Marketing?

Pharma Marketing Network

Due to strict FDA guidelines, pharma marketers also need to monitor conversations for adverse events, off-label discussions, and misinformation. Conversion could mean anything from resource downloads to signing up for patient assistance programs. How does social media analytics support compliance?

article thumbnail

How AI and machine learning are transforming drug discovery

Pharmaceutical Technology

Please check your inbox to download the Whitepaper. It also identifies off-label usage patterns and relevant comorbidities that may influence therapeutic decisions. For more information on Veradigm’s approach, download the free paper below. Please check your inbox to download the Whitepaper.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Pay-Per-Click Advertising Working in Pharma?

Pharma Marketing Network

Ads must include proper disclosures, balance benefit-risk information, and avoid off-label promotion. For example, tracking a user’s journey from a search ad to a white paper download offers valuable insight into funnel behavior. This makes crafting compelling yet compliant ad copy a challenge.

FDA
article thumbnail

New Frontline BTK Inhibitor Strategy Gains FDA Approval in Untreated Mantle Cell Lymphoma

Pharmacy Times

Although no formal contraindications are listed in AstraZeneca’s US labeling, perioperative management may require holding acalabrutinib 3 to 7 days before and after surgery to minimize bleeding risk. Hepatotoxicity and drug-induced liver injury are additional risks that require monitoring. Cancer Therapy Advisor. June 21, 2024.

FDA
article thumbnail

UCB reports success in phase 3 study of fenfluramine for CDD

Pharma Times

The company is also running an open-label, long-term extension to evaluate safety and tolerability over 52 weeks. Find jobs Download our apps Go to the App Store or Google Play and search for ‘PharmaTimes’ to download our free app. This field is required.

article thumbnail

Seaport Therapeutics begins phase 2b trial of GlyphAllo for major depression

Pharma Times

Eligible participants may enter an open-label extension phase, receiving GlyphAllo for an additional six weeks. Subscribe for free Download our apps Go to the App Store or Google Play and search for ‘PharmaTimes’ to download our free app. Patients will be randomised to receive either GlyphAllo or placebo once daily.

article thumbnail

How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Avoiding misleading claims or unapproved off-label promotions. Using Google Display Network, LinkedIn, or eHealthCare Solutions , brands can: Show relevant ads to HCPs who viewed but didnt download resources.