Remove Customer Service Remove Labelling Remove Pharmaceutical Companies
article thumbnail

Healthcare Brand Strategy: Building Trust in a Digital Age

Pharma Marketing Network

For pharmaceutical companies, this means that branding can no longer rely solely on clinical data or catchy taglines. A trusted brand is one that delivers value beyond the product label. Responsiveness and Listening Modern brand strategies include social listening, proactive customer service, and real-time feedback loops.

article thumbnail

What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

Developing your company’s content map requires cross-functional collaboration. A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development. There could be several examples of successful content maps in the pharmaceutical industry.